Firs brand: founded in 1989, firs is our core brand for high- and middle-income male consumers in the 35-45 age group who prefer high-quality men’s businesses and are now recognized as leaders of the chinese men’s dress industry。

In 2017, firs, in terms of retail earnings, was the fifth-largest male business brand in china. According to the china chamber of commerce and the all china business information centre, in terms of sales by china's major retailers, firs branded suits were one of china's three best-selling commodities for five consecutive years from 2013 to 2017, and were popular in the market。

Shanshan brand: founded in september 2015, shanshan brands are aimed mainly at middle-income young male consumers in the 25-35 age group, who are fashion-seeking, and often buy new, high-priced male clothing products。