I. Brand profile

Brand name: caynu brand place: founded in china: 1997: company of guangzhou oti fashion co. Ltd. (a company under the hong kong mob international fashion co. Ltd.) brand style: sticking to a short fashion style, presenting fashion in a short one, reflecting a short one. Colours are co-ordinated and the fabric is easily cared for, with special emphasis on the adhesive layout。

Ii. Product positioning

Target consumer group: independent, self-confident and glamorous women aged 25 to 38 years in fashion cities. Product characteristics: design: diversified design elements that are good at detail; modern, simple and elegant aerobics that combine the two elements of fashion and precision with the essence of simplicity and nature. (b) flour: the selection of top supervalue fabrics, such as crochet and knitting, is supported by an innovative design path. Layouts: special emphasis is placed on adhesive layouts, which create comfortable and inclusive feelings when dressed。

Iii. The policy of association

Union cost: the amount invested is roughly between $5 and $500,000, depending on the size of the investment, regional and cooperative modalities. There is information that the union fee is in the range of $8-220,000 or $100,000. Alliance support: branding rights: providing well-known brand rights. Business model: provide specialized business model. Professional services: provide systematic professional services. Source support: provide a stable and rich supply. Design support: classic design for clothing. Advertising support: provide reasonable advertising support. Training support: systematic and professional training of associate firms, including product knowledge, service specifications, shop management, product presentation, marketing planning, etc. Logistics distribution: headquarters will provide initial distribution advice to associated vendors and deliver products to designated locations in a timely manner. Practice guidance: headquarters offers professional pre-opening advertising and marketing activities。

Iv. Brand culture

Brand spirit: mystery, elegance, concern and respect. Brand concept: balance different styles and design forms with a concept that respects the individual character, without losing sight of each detail. Branding target: created a styled orientation for modern women to become a popular fashion brand for consumers and distributors。