1. Understanding information

Accompanyers can either access the website or request information on their membership from the union's headquarters by telephone or mail。

Field missions

Before joining, the members of the consortium can visit the petty petty supplies consortium headquarters for field visits to obtain relevant information。

Submission of applications

Those who join the alliance may submit an application for membership to headquarters after detailed information。

4. Alliance planning

The head office will carry out the relevant planning for the association's shop。

V. Composition

When the parties do not object to the conclusion of the contract, the contributor pays the company a membership fee。

6. Alliance preparation

The small petty supplies coalition headquarters arranges for relevant personnel to assist the members of the union in their preparations, as planned。

7. Membership

Before opening the business, the head office will send people down to open the business and other directions, so that the members and shopkeepers are familiar with the business and can operate on their own。

8 follow-up

Following the successful opening of the business, an operating record is established to follow up on the provision of business guidance to help the affiliated to solve the business problems involved。

The small pets were created in 2013 and after relatively early entry into the pets market through the smart water machine, the self-feeding device, and the creation of some brand recognition, the team expanded the product line to six product lines such as “eat, drink, live, line, clean, play” in 2018, and more than 20 skus have been developed。

For consumer brand start-ups, after relying on explosives to gain market recognition, then the test is the team's sustained product development capacity, especially in the area of durable goods, which needs to be matched to boost consumer buy-backs。

It is clear that the immediate test of product line expansion is the team's product development capacity, which, in addition to the demand perception capacity, is more important in the context of sku's growing enrichment, to ensure consistency in brand presentation. Thus, we can see that a range of new products for pets are largely functionally separated from the same products, and that a more recent step can be seen in two broad categories:

In the case of commodities such as sensory purified cat latrines, smart hotcombs, which are relatively high per capita unit, my understanding is that they can be compared to the “flagship” type of a mobile phone brand, that is to say, the continuation of branding and the externalization of team production。

The other category is relatively low-cost, but more high-frequency, products such as cat sand to meet the more daily needs of pet owners。

As with other pet service providers, the lower-line store for small pets consists of two parts of the baptism service and retail sales, but the team's location for the lower-line store is applestore, which provides direct product interaction by service to users, while bottom-up data can help to improve and adjust brand strategies。