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Background and positioning of the project
Remittances come as a solution project focused on the digital marketing and private traffic operations of real businesses, which aims to address the core pains of “challenges, lingering difficulties, low buy-backs” through technical tools and operational strategies to help lower-line shops (e. G., catering, retailing, beauty, etc.)。
Core value: flow integration: access to online and offline channels leading to multiple scenarios. Client sedimentation: conversion of common-area traffic to private-area users and establishment of long-term relationships. Precision marketing: individualized recommendation and promotion based on user behaviour data. Target users: small and medium-sized microentrepreneurs (e. G. Street shops, community stores, chained brand doors)。Core functions and services
Remittances to provide an integrated tool+service solution covering the following modules:
The smart-taker system multi-channel flow: online: platform traffic imports such as shivering/fast-hand local life, corporate/public opinion, goth map, etc. Underline: wifi scans, payments are members, tables are 2d yards, etc. Fragmentation tools: social-fissile games such as grouping, price cutting, distribution, old and new incentives. Case: a milk tea shop with a one-dollar-a-packed milk tea programme has added 500+ members for three days. Operating member system for private traffic: enhanced user viscosity, grade, value card, birthday benefit, etc. Case: repurchase rate increased by 40 per cent at a beauty salon through the “treasure value 1000 to 200” campaign. Community operations: automation management of micro-intelligence/webcom, supporting time delivery, keyword responses. Case: a fresh shop is killed every day through the community, with a single order exceeding 200 orders. Data analysis and user graphics for decision-making: generation of user portraits based on consumption frequency, per capita price, preference labels, etc. Marketing effects tracking: real-time statistical activity roi, conversion rate, user retention rate, etc. Intelligent recommendation: automatic award of coupons or goods based on user behaviour. (c) business city for full-source marketing tool: support online billing, takeout, booking, live delivery. Sms/public launch: targeted promotion messages, campaign announcements。Iii. Technological architecture and strengths
Light quantification deployment: saas model, available for commercial registration without hardware input. Supports pc-end, mobile-end, applet multi-end operations. Data security: in compliance with the personal information protection act, user data are stored in encryption. Open interfaces: existing erps, cash collection systems, off-sale platforms, etc. For the vendor。Iv. Business models and profit margins
Fee model: basic version: free access to basic functions (e. G. Membership management, community tools) and commission for transactions (1-3 per cent). Advanced version: high-level functionality such as decryption data analysis, fission tools, etc., based on annual fees (3,000-10000 yuan/year). Custom version: provide privatization deployment for chain brands at project cost. Value-added services: acting on behalf of services (e. G. Community hosting, campaign planning): $5,000/month. Advertising (e. G., friend-circle ads, vibrating local push): charge service fee plus advertising fee。Analysis of market competitiveness
Differing advantage: focus on small and medium-sized businesses: remanders function less quantitatively and at lower prices than large platforms, such as grand platforms. Localized services: provide on-line training, home-based guidance and reduce business learning costs. Industry trend convergence: demand for digitized transformation of real business has surged, and private traffic operations have become the norm. Platforms such as tremors and fast hands add local life to provide new entry points for businesses。Vi. Success stories
Case 1: a community's supermarket pain: the flow of people is down and competition is high. Programme: introduction of “pay-as-you-go” with an accumulation of 1,200 members over three months. Through the daily delivery of special-priced goods by the community, the price of the passenger unit increased by 25 per cent. As a result: monthly sales increased by 30 per cent and the repurchase rate increased from 15 per cent to 40 per cent. Case 2: the pain of a chain of firepots: the high rate of loss of queuing and waiting for others. Program: develop a small program queuing system, waiting for more than 30 minutes to deliver food vouchers. The roll-out of the stock value 500 to 100 has resulted in 60 per cent users. Outcome: a 20 per cent increase in the rate of reversal and an average monthly increase of $500,000 in the value of reserves。Cooperation and coalition support
Agency cooperation: regional agents: share (30-50 per cent) of the resident fee for businesses in the region. Urban partners: participate in local operations and share the benefits of advertising. Support policy: training system: training in product use, business strategy, marketing techniques. Material support: provision of posters, casebooks, talk templates. Technical support: 7 x 12 hours online passenger service, regular updates of functionality。Industry prospects and investment value
Market size: there are more than 80 million chinese business owners and less than 20 per cent of private traffic operational penetration, with great potential. The local livelihood market is expected to reach 3. 5 trillion yuan in 2025, and the demand for digital services continues to grow. Investment highlights: hf demand: commercials need to pay for tools and services on a continuous basis. Light asset model: māori is above 70 per cent without having to build a supply chain or logistics。Ix. Summary and recommendations
Remittances come as a project to provide entity traders with a “take-over-retention-repurchase” full-chain solution, with the core advantages of light quantification, low cost, localization services. For entrepreneurs or investors:
Suitable direction: be a regional agent and serve small and medium-sized local businesses. Provide customized solutions for specific industries (e. G., catering, beauty). Risk tips: business acceptance of digital tools and willingness to pay. The product function needs to be continuously optimized to meet the challenges of competing competitors, such as champions and microcosms。Recommended actions:
Market research: understanding local business demand and competition. Empirical products: registration for a free-of-charge trial, assessment of functionality and ease of use. Cooperation and negotiation: contact the money caller at headquarters to understand agency policy and ratio。Remittances are suitable for teams with local resources and familiar with the business of the entity and achieve sustainable profits through a two-wheel drive of tools+ services。