1. Good physical and mental health, hard work and a frank and cooperative attitude
Natural persons having independent legal personality or greater economic power
3. The economic power to develop and maintain markets and to operate brands
4. Have a fixed operating space and are assessed by headquarters as eligible for operation
5. Prioritization of associations with industry-related experience
6. Having good social relations and handling of public relations
7. Unions with marketing channels and business experience in the industry have priority
Good credit and a certain level of business management capacity
Implementation of and compliance with the operational management systems of the union headquarters
10. Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image
11. Have the right investment perspective and face the success or failure of investment rationally
12. The länder have a good local business reputation and industry reputation
13. Consciousness to provide quality services to customers and conscious maintenance of brand reputation
14. Have a branding awareness that will significantly expand local markets
