Founded in march 1995, new age health industry group ltd. Is a holding subsidiary of the china new age holdings corporation, headquartered in beijing and with a registered capital of rmb 100 million. The company was one of the first domestic firms to obtain a direct-selling licence in the direct-selling industry and a single firm in the industry, and in august 2006 it obtained a direct-sale licence from the ministry of commerce, a high-standard high-technology enterprise. At present, companies have developed into large groups of enterprises that collect raw materials, research, produce, sell, train and serve as one, comprising 4 subsidiaries, 3 ministries of enterprise and 31 sales subsidiaries, and are the backbone of the china new age group。

Since its establishment, the company has adhered to the core corporate values of self-reliance and dignity, and has consistently adhered to the corporate purpose of developing national industries for the benefit of human health. It has inherited and promoted the culture of china's subsistence, continued to exploit and utilize the essence of chinese medicine and medicine culture, embraced the concepts of energy conservation, environmental protection, greenness and health, focused on the development, integration and integrated use of indigenous natural resources, and, thanks to the firm's strength, fully applied high-tech technology, created a prominent advantage in terms of pine pollen and products, of which the pine powder series is at the forefront of the industry and formed a complete chain of green ecological industries. At present, the company's main product consists of four major categories of 150 products, such as health-care foods, nutritious foods and cosmetics, such as the qiang pine powder and bamboo qinen, which are represented by autonomous intellectual property rights. The products are sold at home and abroad and enjoy a reputation for leading people to a healthy new life. At present, the company has set up national health laboratories in the country's main priority cities and nearly 1,000 national health centres in 31 provinces, municipalities and autonomous regions。