The infant element is the brand of mother and child cleansing under the white flag. Since its inception, the infant element has been dedicated to providing a safer, easier and easier clean-up for chinese babies. The brand is based on the concept of "baby and child cleaners" and provides mothers with a one-stop service programme to address baby cleaners with a rich product. Its product line now covers three main categories: cleaning care for clothing, cleaning of supplies and cleaning of bodies. The baby's product promotes the idea of "release nature, fear and shame" and hopes to help mothers and babies to deal with the problems of cleanliness and bring the spirit of "sunshine", "vigence", "exploration" to the babies so that they can explore and play freely in the face of an unknown world。

Brand story

Play is the nature and the right of the baby, and small hands and clothes are always dirty as the baby explores the world, but it is much easier to wash the stains off than to let the baby discover the world. In a safer and more effective way, baby elements address the problem of stains and make the baby happy and courageously take a childish step in the face of unknown beauty。

Brand concept

Unleashing nature, without shame

Branding mission

Make every mother and baby healthy and happy