Pigeon's trademark is a twin-heart shape representing the heart of the mother and the heart of the baby, and it contains the meaning of "to transform love into tangible love" that pigeon wishes to spread. Since its inception in 1957, bei personally has been committed to providing consumers with high-quality and diverse products and services for mothers and children. The products include breastfeeding, bottled milk, baby skin care, clothing cleaning, water cups, etc. In 2002, bay chong entered the chinese market, the size of the plant and the scale of its production continued to expand. In china, bay cai owns three factories in shanghai, qing po and changzhou, and the company operates in strict compliance with the pqs (pigeon quality standard)。

In august 1957, the baychea society was established in japan. In 2002, becheng entered china officially, with its headquarters in shanghai, with the initial brand name "our love to your baby", and in order to realize this brand's vision, the family of became has brought together a caring heart, incorporating the joy of childbearing and the drops of baby-rearing into the details of each product and service. In 2006, the bay cingpur plant was established, which introduced an advanced line of water production from abroad, which is strictly regulated by the pqs (pigeon quality standard) and operates in a clean and sterile environment, with standardized, professional and safe water lines, producing high-quality products of the same quality as japan. In 2006, the bay clan branding strategy laid down the foundation of the bay cai china brand and introduced a new brand slogan, "care, love, bey cai". Beloved goods and services provide the power to breed love, while complying with the criteria of "qualification, security, trust" and combining the two elements of "care" and "responsibility" are accepted. In 2007, becne donated $165,000 to the fund, including a special milk bottle for children with broken lips, to be honoured by the star of the angels. By establishing a branch in beijing in 2008, becca further expanded marketing access to markets. Self-service and management enhances consumer perceptions and enhances consumer experience. In february 2009, the ministry of health launched the breastfeeding counselling room project in 34 maternal and child health institutions in 30 provinces of the country, in cooperation with the becca. Specialized medical personnel provide mothers with timely breastfeeding knowledge, technical and emotional support to address their problems and confusion in breastfeeding, promote the success of breastfeeding and effectively increase the exclusive breastfeeding rate in the country within six months. In december 2009, the primary school, to which the became gave priority, was completed in sichuan province, xinshan district. In the same year, becca received the honour of its "gift 20-year distinguished public benefit partner". In 2010, belong guangzhou was set up to build a strong and robust chinese sales map for bay. As distributors, retailers and consumer networks spread, becca will be close to consumers and provide them with quality products and services. In march 2011, becca mother and child supplies (longzhou) ltd., selected by the family in full wisdom of japan, was officially inaugurated in a new technology industrial development area in the city of changzhou, jiangsu province, with an area of approximately 19,000 square metres for one phase and an area of approximately 6,000 square metres for the second phase. The factory is also a choice for japanese relatives who are so far very intelligent overseas. The introduction in 2011 of the new brand slogan, "we know you better" , reflects the consumer perspective of the befriendhood, the caring goods and services that provide mothers with a pleasant experience of parenting, and the professional nature of the befriendhood, the new slogan "we know you better" is an important milestone in the growth of the befriendhood brand, marking its upgrading. In order to meet the needs of busy young mothers, in 2012 becca launched the baby living app at the ios client to provide mothers with easy access to becca products and child care counselling at all times and in all places. The introduction in 2013 of a new series of fragrances and "real sense" baby diapers has further enhanced the product line, thus improving the quality of motherhood。