In recent years, mother-and-child industries have poured into many foreign brands and markets have become highly competitive. In order to become more viable and viable, local mother-and-child retail enterprises must build their own brands and implement differentiated strategies. In the course of years of development, bebelam has developed external strategic synergies with a number of enterprises to further enhance its competitiveness. After several years of development, bebelam decisively pursued its own brand strategy, fostering a series of own brands and enhancing its competitiveness. There are many channels through which a brand can be configured, including sub-line physical stores, online powerer platforms, direct camps, agents or conspirators, and actively expand the two channels of agency and association. Following the accumulation of a certain amount of capital, bebeiram launched a plan to develop a direct battalion in order to further strengthen the pipeline。