In 2008, the company introduced a new business chain model called "hodohome homes", which divides people's daily clothing into "homes" and into "doors" and outsides, while "hodohome homes" is a new business-style chain dominated by clothing and supplies, with products such as household clothing, underwear, bras, household swipes, children's clothing, socks, slippers, primary household clothes, underwear, and products and services of high value for the purchase of residential clothing。

Core concept: create a new business chain of one-stop shopping in household clothing, offering products and services of high value。

Dissemination of ideas: shaping a mainstream lifestyle

The red bean group is a priority enterprise group in jiangsu province, one of 120 pilot enterprises for further reform. The "red beans" trademark was recognized by the bureau of commerce and industry as having a certain reputation in 1997; in 2007 the red beans brand was awarded the high honour of the garment industry - the "accomplishment prize"。

The core idea of red beans women's dress

A new business chain for home-based clothing shopping

Provision of products and services of excess value

Brand culture: kinship, friendship, love - family culture

Brand style: comfort, classic, fashion

Product positioning: one-stop shopping, parity

Business orientation: caring for employees, making alliances