The women's dress, the iicle brand, is a woman's dress brand based on the concept of “one human being”, which seeks to live in harmony with nature. The following is a detailed description of her dress:
I. Branding background
Creation: in 1997, the brand was created in shanghai, focusing on the development of environmentally friendly fashions。
Brand concept: it is branded as “to heaven, to earth, to love, to inherit”, emphasizing responsibility to the environment and to make it possible to provide a dress experience of living in harmony with nature in contemporary life。
Market positioning: the women are well positioned in high-end markets and are committed to providing comfortable and elegant commuting clothing for urban women seeking quality。
Ii. Product characteristics
Material selection: the women in the shears use high-quality natural materials such as cashmere, wool, linen, silk and cotton as core materials, all of which come from high-quality suppliers around the globe, such as afghanistan and inner mongolia, belgian linen and italian wool。
Environmental processes: the brand uses natural dyes from plants, reduces harm to humans from harmful chemical substances and creates a unique sense of fabric through traditional processes such as plant and cereal dyes。
Design style: the women's dress is simple, is not elegant, is comfortable and practical, and is suitable for urban women in daily commuting and business。
Iii. Product line
She has many mature product lines to meet the needs of different consumers:
(c) explicit commuting lines: formalized, fine fabric suitable for a rigorous office atmosphere or official setting。
Business travel lines: material and styles are more relaxed, fabric is comfortable and easy to handle, especially to meet the needs of merchants, and are also suitable for easier working conditions。
Trans-environmental: selecting environmental materials represents the core spirit of the herd。
Young lines: maintaining the essence of the original juice, with a bright colour, a strong young white-collar image, suitable for young and new workers。
Baseline: simple, good quality, high value, a classic product required for commuting。
Ecobabe: designed for busy working mothers, one-stop clothes for adults and babies, all with natural organic fabric, comfortable and safe。
