The company is committed to the revival of chinese culture and to the creation of chinese-style costumes, with clothing as a vehicle for tailoring high-end clothes to chinese civilization fans worldwide. After nearly a decade of struggle, it has become a leading company in chinese garments in the country, with an elite team of brilliant design technicians and traditional chinese manual passers-by。

With its two major registered brands of "fifty" and "spill" and 20-45 years of age for its target consumer group, after more than a decade of rapid growth, with its strong technological capacity and qualified branding, the company has developed into a competitive, specialized r & d, production and marketing enterprise in the national garment market. It now has more than 70 specialty stores and sales in hong kong, canada, europe and america。

"philfe" selects fabrics, mainly hangzhou silk, and makes full use of cotton, marmalade, silk, velvet, imported fibers, etc. Fine work, fine styles, colour harmony, long by fine hand sewing and hand embroidery. Advocating that clothing be people-centred, market-driven and age-sensitive. The traditional process of making the tang dress is carried out by rolling sides, standing collars, embroidery, knitting, and displaying the unique charms of a rich chinese dress. At the same time, modern elements have been injected, drawing on the advantages of western-style tailoring, to create a chinese-style suit that is retrograde and fashionable. So that consumers at different levels can find a chinese-style ideal for their own consumer positioning in the "felter" brand。

The products of the "fifie" are the wedding dress, the dress of life, the fashion of life series, the middle and old age series, etc. A celebrity in the garment industry has commented that the unique charm of a chubby chinese culture does not detract from the gentle and elegant beauty of the east, while at the same time condensing with modern civilization。

The "f" has continuously optimized multibrand strategies, increased market outreach, increased brand values and increased sales performance at 30 per cent per year. "the queen of china" has worked tirelessly to perpetuate classical elements, display modern culture, play eastern fashion, and spread the traditional chinese cultural heritage