The introduction to the real estate project
Project overview
The property is a comprehensive real estate service platform with a “full-cycle real estate service” as its centrepiece, which brings together real estate brokers, asset management, new housing agents and finance. The project is based on a network of digital tools and localized services, covering the whole spectrum of second-hand house transactions, rentals, distribution of new houses, commercial real estate operations, and is dedicated to providing “safe, transparent and efficient” housing solutions for individual users and business clients。
Core business blocks
A precision matching system for used-room trading services: 40 per cent improvement in matching efficiency by analysing user needs (e. G., budget, location, household type) through ai algorithms, and recommending home sources in conjunction with historical transaction data. Case: after the user enters “3 million, 3-bedroom, 3-bedroom” the system screens the eligible 20 housing units within 30 seconds and labels the “real-sale” “low-cost source” label. Full-process service security: a one-stop service with a 70 per cent reduction in transaction risk provided for “ownership verification, fund supervision, loan agent, pass-through”. (c) the introduction of a “transaction failure compensation” scheme to compensate users for service charges of $2,000 if the transaction fails due to platform reasons. Tenant hosting services at the landlord's end: provision of “refurbishment of houses, installation of smart door locks, rent collection, tenant screening” with a reduced vacancy period of 15 days and a 15 per cent increase in the rental premium. Case: following the renovation of an old set of two living rooms through the platform, the rent increased from $4,000 per month to $4,800 per month and the renter's renewal rate exceeded 60 per cent. Renter: introduction of flexible payment schemes such as “subsidy reduction” “monthly rent” covering groups such as young white collars, students, etc. Construction of a “tenant community platform” to provide value-added services such as moving, cleaning and maintenance, with a 35 per cent increase in user retention rates. The distribution of new houses is in cooperation with the agent developer: a strategic partnership is being established with the top50 housing company, which covers the whole range of housing, apartments, shops, etc., with sales exceeding $2 billion annually. Provides a full-case marketing service for “channel-carrying, case-packaging, campaign planning”, with a 30 per cent reduction in the development cycle. Purchaser's services: launch of the “new house purchase price” campaign, the purchaser is entitled to an additional 2-5% discount through the platform. Case: a new disk is being rolled out through the platform, with an initial evaporation rate of 85 per cent, well above the regional average. Commercial property operation writing building lease: build a “business site selection database”, integrate 1,000 + city-wide writing building information and provide “rent comparison, policy interpretation, renovation services”. Case: for a technology company to match the most expensive office space, the rental cost is reduced by 20 per cent and the rent-free period is 3 months. (c) business advisory: a 25 per cent increase in the return on client investment by providing a “location assessment, return measurement, business acquisition” service, combining business flows, consumption data, competitive analysis。Technology empowerment and digital services
Vr watchrooms and live tape shows the development of the visible vr system, which supports 720° panorama, real-time speech, and increases the length of user retention to 8 minutes/s. A weekly “leave of gold dealers” was held, with a maximum of over 100,000 single-time views and a conversion rate of 12 per cent. The big data pricing system integrates regional bargains, listings, policy dynamics, etc., and produces a “room price trend” “coastal competitiveness rating” to help users make rational decisions. Case: a 15 per cent increase in the price of housing in a sub-district due to subway planning and three months ' advance warning of the platform to help users take advantage of the timing of the sale. The smart contract management introduced the “e-contracting” feature, reducing the time of contract generation from one day to 10 minutes, and supporting block chain certificates, with a 100 per cent prevention of tampering。User hierarchy and precision services
Core user-type needs, in the light of the fact that housing solutions have just been purchased with high value for money, process transparency recommends a “high price versus source bank”, provides a “down payment” “tax subsidy” policy that interprets the improved quality community of home buyers, matches educational resources with the “school house database”, provides “education planning + housing allocation” returns on the rental rent of investors, analyses of the value-added potential “rent return top10 subsector”, provides “rent loan” programme enterprise client cost control, customizes “office cost optimization programme” for policy compliance, assists in applying for “tax relief” “rent subsidy” v, brand differentiation strategy
Standardisation of services through the “sop manual for housing services”, which identifies 200+ service standards (e. G. 30 minutes before arrival, article by article of contract). The implementation of the “unsatisfactory service” policy has resulted in 98 per cent user satisfaction. Community-based operations set up “community service centres” in priority areas, which provide user-friendly services such as free printing, loan of rain tools, home hosting counselling, etc. Case: a community service centre serves more than 50,000 times a year, leading to an increase of 20 per cent in the turnover of surrounding housing. Publicly responsible for the launching of the urban secure tenure programme, which provides “0 commission rental” “legal aid” services to low-income families, cumulatively helping families in 2000+. The joint environmental protection agency has launched the old houses renovation public benefit fund, which provides $50 per transaction for the rehabilitation of old neighbourhoods。Future planning
(c) the development of the “aging adaptation” “ageing community operating” service through the “house + old age” competition. (b) explore the “house + letter brigade” model and launch the “paternity care” business in collaboration with the landscape. Technical upgrading and development of “ai housing consultant”, which addresses user questions in natural languages, 24-hour online response. A “big data platform on urban properties” has been set up to provide government with “market monitoring” “policy simulations”. Within three years, the regional expansion plan has entered 10 core urban groups, namely, the long triangle, the pearl triangle and the song yu, with more than 500 outlets。Summary
It is clear that the housing project is centred on “digitization + localization”, building competitive advantages through full-cycle services, technological empowerment and community-based operations. In the future, the project will continue to deepen the “house + services + technology” ecology and become a trusted “partner for urban security”。
Keywords: full-cycle housing services, digital tools, community operations, differential services, ecological expansion