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Consumer group orientation: the mental age of the consumer client group is set at 18 to 35 years, dominated by young men and women aged around 25 years, who pursue fashion, romance, commitment and personal emotional demands。

Consumer market positioning: the market model is dominated by first- and second-line markets, with three types of markets, such as radiation, dominated by specialized stores and shops, and supported by a commercial model。

Brand characteristics: fashion, romance, couples

Brand core ad: love you and me, love friend

Brand consumption culture: spread the european french-style romance and love vision, and promote the brand of "friendly couples" as an object of love and affection in the hearts of consumers。

Brand core values: "culture of love" distributor. Love is priceless, and the cashier space for products increases。