Since the creation of the brand in hong kong in 2000, the initial has worked tirelessly to bring creative, high-quality fashion series to consumers with unique and advanced design ideas, drawing on talent from all over the world and presenting its distinctive fashion perspectives with different products. Initial believes that fashion is not decoration, but a self-discovery, fashion touch, taste, visual art, hearing and every detail of life. Initial believes that fashion is not just a fashion, but an art of self-discovery, and we create a culture and an art in addition to fashion. Through clothing and our life attitude. Initial products not only go into the customer's closet, but also permeate the customer's life at all levels and can give the customer an "unusual experience"。

Fashion brand initial was created in 2000 with branches in hong kong's main shopping hotspots. The french-based creative team is working to develop unique cutting and brand-new design elements that bring an extraordinary experience to its customers. Initial believes that fashion is not decorative but a self-discovery, fashion touch, taste, visual arts, hearing and every detail of life。

Initial believes that fashion is not just a fashion, but an art of self-discovery, and we create a culture and art, through dress and our life attitude, in addition to fashion. Our products go not only into the customer's closet, but also into all aspects of the customer's life and can give the customer an "unusual experience". All of this is based on a professional and unique aesthetic team: from designers, professional buyers, space and graphic design, to sensitive markets, creating unique and well-known intial styles。