Brand story:

One day, a young man is reading comics. The main character in the comics is a very ordinary girl. But at the end of the story, she changed her tan dress, which was simple but special. The girl at this time, bright, bright. The boy was shocked by her beauty

This comic book is very touching to young men: the power of clothing can turn a cinderella into snow white。

He soon opened a small shop in shenzhen city in less than 20 square metres, in 1996. It was unexpected that the clothes he had designed were very popular with women, and people came to the shop to buy them. The young man was inspired. Since then, he has invested his whole life in the fashion industry, creating the fast-fashion brand sunorshop。

Brand faith:

Sunny shop products have always been unique in fashion as fast fashion. Sunshine house's sunshop brand is designed for a fast, small, multi-fundable, fast-fashion girl, representing youth, sunshine, a free-living attitude, a woman's beauty because of the sun; fashion because of the sun; youth because of the sun

I'm sunshine

Product positioning and consumer analysis:

Women aged between 18 and 30 years. If you have a young heart, any age is fit for sunorshop because it does make you look younger

The style of the product takes the current fashion elements and drives the tide. Its products are fashionable, leisureful and updated at least three times a week with more than 20 articles on the shelf, in line with women's needs for fashion and youth. There's always one that shines in your eyes。

The dominant consumer group is dominated by workers, business employees and private entrepreneurs。