Brand basic information

Brand name: bijeng, english name “veterlily”。

Source: guangdong。

Founded: 5 years created。

Enterprise background: the company in question is rylon co. Ltd., guangzhou。

Brand positioning

Target audience: women aged 18-35, of whom 70% are 18-30 and 30% are 30-40, covering urban white collars, designers, musicians, artists, university students, freelancers, etc。

Brand style: creates a brand of female dress designer with personality, fashion and nature, and creates an elegant and personal women's fashion closet for customers in a brand-new brand image and space atmosphere。

Product characteristics

Product type: achieve "fashion + shoes + decorations" multi-species operation, providing customers with more options to keep their shops free throughout the year。

Product price: spring and summer prices are 99-599 and autumn and winter prices are 139-1599。

Product update: a new weekly order allows for the rapid introduction of a whole new fashion to meet customer needs, while a consortium does not need to use large amounts of money to prepare its inventory, and the money flows back quickly, facilitating the good operation of the shop。

Brand advantages

Positioning advantages: the artistic style of branding is highlighted by a culture of fashion, grace and natural dress。

Model advantages: full-source, new weekly, competitive from good services。

Product advantages: rich product categories, high value-for-money product prices, with a wide range of market adaptations, covering consumption capacity in 1-4-line markets。

Brand development experience

The year 2017: the acquisition of a national “high quality, high-quality and credible unit”, a national “quality, credibility, services, 3a-class member unit” and the gradual introduction of the main products, packages, accessories, shoes, hats, etc。

2018: in the chain brand network, the selection was awarded as an “investment-value brand” and gradually grew into a large fashion-based business with a specialty store in several provinces。

2019: the launch of the 5th generation image shop to create an elegant and personal women's fashion closet to enhance the shopping experience