Project introduction

From the creation of the “fat wife” brand to the present, the industry has enjoyed many years of dedicated, strong and committed qualities. The “fat wife” brand, with its brand charisma, has become a full-time specialty women's dress business, maintaining a proud market position。

Since its establishment, the company has been guided by the concept of good faith and quality in its business. It has been awarded credit-abiding, consumer-trusted titles by the government of hebei province and the ishi jia quan municipality, and its brand of “fast wife” has been awarded the “hashibe province trademark” in 2006 and was recognized by the general directorate of commerce and industry in 2009 as china, and in the same year as the chinese female-consumer company。

Joining the edge

The introduction of a unified management model and a unified form of advocacy at headquarters, with its easy access to the desired brand effects, can effectively improve the efficiency of the market operations of the affiliated parties. In line with the company's unified brand communication strategy and vi visual identification design system, following field visits in the client's area, a complete design package, including a floor plan, a renovation construction plan and an impact map, taking into account the basic requirements or recommendations of the entrepreneur, in conjunction with the size specifications of the rating shop. The range of products is large and up-to-date. The fat mrs. Hq has its own research and development team, which is highly specialized, which regularly develops new products in line with market trends, improves customer satisfaction, enhances client preferences and enhances competitiveness. A one-stop training system has made entrepreneurship easy. The fat ladies association provides a full range of lateral support services, long-term supply of essential goods in operation, and each operator concentrates on doing so. Headquarters provides a full set of well-developed business management models, harmonized technical guidance and support, which allows for one-stop shops to obtain services from site selection, shop renovations, market positioning, commodity acquisition, roll-out planning, technical construction, basic management, etc., which can operate easily if not managed, reducing investment risks and increasing success rates。

Membership conditions

Legal qualifications

Legally qualified legal persons, other economic organizations, individual traders or natural persons

Resource requirements

(a) the economic power to develop and maintain markets and to operate brands

Management capacity

Good creditworthiness and a certain level of business management capacity

4. Compliance with regulation/regulation

Complying with corporate management and training, and being able to cooperate with corporate supervision in tracing

5. Love/identify brands

Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image

6. Rational investment

Entrepreneurship passions and cooperative spirit of win-winness with rational investment and a pragmatic sense of development

7. Service awareness

Have a sense of quality service for customers and a sense of brand reputation

Join process

1. Access to product information

A friend who is more interested in the fat lady can leave you with contact information。

Field missions

Information that is not well known to the affiliated parties can be obtained through the field examination system。

3. Application for membership

Upon completion of the membership study, the decision to join the association will allow the submission of the membership application form and other relevant documents to the company。

4. Contracting

To confirm applications for cooperation and enter into association contracts。

5. Location of the shop

The headquarters sends professionals to the site of the association to help it select its location and select suitable shop。

6. Shop improvements

The shop was renovated, and the renovation and construction were consolidated in accordance with the headquarters design。

7. Training of personnel

Various professional trainings such as comprehensive technical and business management training for the allies。

8. Preparatory activities

Headquarters will provide all aspects of marketing planning, start-up training, etc。

9. Opening operations

Under a company-designed business opening programme, a suitable amount of advertising is put in place before opening, choosing the appropriate opening time。

Union support

1. Brand image support

1 provides a vi image design system; 2 unified design and design; and 3 subsidizes renovation costs in accordance with standard policy。

2. Whole-shop output support

The fat mrs provides a store-to-shop export support for the association, from opening to operating one-stop service, assisting the association in site selection, design and fit-out drawings, as well as construction work, until the shop opens and runs every link, and headquarters supports you。

3. Free training support

Training is provided at headquarters for the head of the chubby wife's joint store, both professional and management training at all levels of the business. In addition, job training is provided in accordance with the requirements of the position of the fat wife in the store。

4. Logistics distribution support

The harmonized distribution of products by companies has significantly reduced the procurement costs of the affiliated firms, and the head office can facilitate their procurement and rapid distribution to the affiliated stores through a well-developed logistics system for raw and ancillary materials that are not readily available locally。

5. Media advertising support

A series of advertisements have been placed in major television stations and in the media, such as magazines and newspapers throughout the country, to improve the sales performance of affiliated companies and to raise the profile of the brand。

6. Market operations support

For the various geographical affiliations, market research institutions at headquarters conduct in-depth research on local industry markets, customer groups and consumption trends to provide enabling competitive guarantees。

7. Tracking services support

The services of the fat wife are very well-equipped and comprehensive, providing a kind service to consumers as well as to affiliated firms to meet the needs of consumers。

8. Site renovation support

In order to ensure a uniform brand image, the shop was designed by a professional space designer at the company's headquarters, and the renovation work was performed by a qualified engineering team approved by the headquarters, with guidance, supervision and supervision from the headquarters and oversight by the associated contractors。

Regional protection support

The development of quotas for union stores within a given region ensures that the union stores monopolize one market and provide sufficient development space for the union members。

10. Oral support

Before the opening of the business, the fat mrs. Hq will train members of the union and the union in marketing techniques, not only to safeguard the interests of investors but also to resolve the gap with consumers。