Introduction to the project on popular cars
Project overview
China's leading car dealership is one of china's largest car distribution and service groups. Established in 2006, with its headquarters in shanghai, the company's main operation covers whole-industry chain services such as car sales, after-sale services, car finance, used car trading and car leasing. As of 2023, there were more than 800 4s shops and distribution outlets in the country, covering 28 provinces, autonomous regions and municipalities directly under the central government, with bmw, mercedes, audi, toyota, popular and other mainstream and joint ventures。
Core business blocks
Over 40 mainstream car brands of new car sales agents cover luxury, joint ventures and autonomous brands. Reducing costs through scale procurement, providing competitive price and car-type options. After-sale services provide one-stop services such as repair and maintenance, plastering and spare parts supply. The introduction of value-added services such as “fast maintenance” “24-hour rescue” to improve client viscosity. Automobile finance works with a number of banks and financial institutions to provide financial services such as loans and financial leases. Simplify the approval process and support flexible options such as “0 down” “low interest rates”. Second-hand car operations create a “broadband” brand and provide services such as certification of second-hand car sales, replacements and auctions. Establishment of a national system for assessing second-hand vehicles to ensure transparency in their quality and price. Car rentals are provided to businesses and individuals on a long-term basis, covering the economy to luxury. Innovative models such as “temporal leases” were introduced in conjunction with shared travel needs。Core competitiveness of projects
The largest number of outlets in the country is in size, covering major consumer markets and creating brand synergies. The annual sales volume of new vehicles exceeded 800,000 (data for 2022), with the bargaining power industry leading. The matrix enriches the proxy brand to cover luxury, joint ventures, ownership and full-price segments to meet diversification needs. Luxury brand sales exceeded 30 per cent, with a higher than industry average profit contribution. The whole industry chain services, from car purchase to car usage and car exchange, provide closed loop services to enhance the value of the customer's life cycle. The number of used vehicles traded annually exceeded 300,000, making it a new growth point. Digital capability development of the “app for a popular car”, on the integrated line to watch cars, booking maintenance, financial applications, etc. Optimizing inventory management through large data analysis to reduce operating costs。Financial and market performance
In 2022, the data industry ranked first net profit of rmb 2. 6 billion compared with operating income of rmb 133. 5 billion, with māori rates of about rmb 8-10 per cent, which is higher than the industry average of 800 + the country's 28 provincial districts, with 320,000 used car transactions representing 15-20 per cent of the company's total revenue, and risks and challenges
Market competition has intensified the branding of new energy vehicles, which has hit the traditional 4s shop system. Response: increased collaboration with new energy brands (e. G. Tesla, enabling service points) to expand after-sales operations. Shortages of swing chips in the supply chain and higher prices for raw materials have led to longer delivery cycles for new vehicles. Response: optimize inventory management, strengthen synergies with mainframe plants and introduce “pre-sale” to target clients. Young consumers with changing customer demand are more inclined to buy cars online and demand increased transparency of services. Response: increased digital input, introduction of new models such as “vr watch” and “live selling” vehicles。Vi. Future development strategies
The new energy business transformation plan aims to establish 500 new energy branding sites by 2025, covering more than 80 per cent of the core cities. Investments are made in the construction of a network of recharged stakes, post-set market services (e. G. Battery recycling). The share of second-hand car operations increased to 25 per cent, when the volume of second-hand car transactions exceeded 500,000 by 2025. Explore second-hand car export operations and expand overseas markets. The digital transformation has invested 1 billion yuan to upgrade the digitization system to achieve full access to customer data, supply chain and door shop operations. The introduction of tools such as "intelligence clients" "ai diagnosis" to improve service efficiency。Summary
As the leading company in the chinese car distribution industry, the popular motor vehicle market is dominated by its size, its entire industrial chain layout and its digital capability. Faced with new energy transformations and changes in consumption patterns, companies are accelerating the deployment of new energy and second-hand car operations and improving operational efficiency through technological innovation. In the future, open-door cars are expected to consolidate industry leadership and provide stable returns to investors through a two-wheel drive of “traditional business plus emerging tracks”。