The gudi blocks are the brand name of guangdong new lai xinjiang cultural corporation ltd., established in 2000 as a private technology enterprise that combines design, development, production and sale of toys in one community, located in the shuhai district of guangdong province, commonly known as the china toy and gift city. The company owns more than 20,000 square metres of modern production plants and equipment, bringing together a large number of scientific and technical personnel and specialists, and has acquired a number of autonomous intellectual property rights and patents。

At present, under the new banners are famous brands such as "the monopolies" and "the magic ruler" ; "the gudi trees" ; "the golden corps" digitally deformed and deformed letters; "the invincible" gyro; and "the flash" yo-yo. Products continue to surprise consumers and are increasingly popular with consumers. In particular, the “gudi blocks” products listed in 2013 were uniquely developed, innovative topics, excellent quality and received unanimous feedback from markets and consumers。

Companies are constantly pursuing technological innovation, marketing innovation, management innovation, market-oriented, science- and technology-oriented, steady and growing in scale, and are opening up international perspectives through cooperation with prominent foreign brands. For the future, companies will build on the field of children's toys, play, learn and diversify into children and young people, and move towards a brighter future with the theme of “challenge, innovation, promotion”。