With the current peak in marriage and childbirth and the release of the "two-child policy" projected by the national planning commission, china's maternal and child market has great potential and scope for development, and is expected to reach 3. 2 trillion by 2018. The mother and child sector is the sum of consumer goods, such as food and clothing, associated with the consumption of pregnant women and infants, and includes mother and child products and services. Among these, mother and child services include services such as education, relief and recreation, while mother and child products cover maternity and infant industries of all ages in various needs, such as clothing, food, shelter, exercise, education and recreation. They cover, inter alia, 11 categories, such as milk powder, diaper towels, feeding supplies, washing supplies, carbeds, toys, children's shoes, etc。

China is the second-largest consumer of pregnant babies and children after the united states, with an overall market of over trillions of magnitude. According to the large data report on consumption trends in the maternal and infant sector 2016 (hereinafter referred to as "the report" ), published by the business data centre for priority economics and development (cbndata), the overall industry was 2. 3 trillion people in 2015, representing 3. 4 per cent of GDP。

It is worth noting that, with advances in internet technology, logistics, the development of mother and child electricians and the development of consumer-group buying habits, online mother and child industries are expanding rapidly, reaching hundreds of billions of levels in 2014, with a market share of 50 per cent expected in three years. Data show that mobile mother and child users in china reached 64 million in 2015, an increase of 25. 5 per cent over the same period; by next year, it is expected that the number of mobile mother-child users will have exceeded 100 million, or even 200 million by 2020, leading to a cross-cutting growth。