The project is described below:

I. Brand background and strength

Brand name: benko, inc.: guangdong cucumbers and comics, inc. (the wholly owned subsidiary is channing technology ltd.) was founded when the company, formerly the main cartoon operator, began setting up the comics industry around the year 2000 with its headquarters in jiangmen, guangdong province. Brand honours: in 2006, china became the “china comic market customers satisfied with the ten good brands” and in 2007, china was awarded the “china's top 10 influence brands” as china's most potential ethnic cartoon brand, and in 2008, china's “china's licensing chain” was recommended by china's association of chains as the first business operating network: branches and offices in beijing, shanghai, guangzhou, chongqing, xi'an, hong kong, vancouver, etc., responsible for branding operations and building public marketing platforms。

Products and services

Type of product: covers children's clothing, accessories, hats, stationery school bags, toys, cartoon magazines, etc., with 60 per cent of girls ' products and 40 per cent of boys ' products; 80 per cent of garments, and 20 per cent of accessories, toy bags, dolls and bags. Design features: comic ip products with market appeal, with the cultural content of “i” at their core, combined with internationalized language and fashion popular elements. Quality standards: the fabric of the product is dominated by tungsten, the dyeing of which uses the active dyes of national security standards, the selection of which is based on health and environmental protection as the primary criteria, and each raw material is tested by the national quality control service (nss) before it can be used。

Iii. Support and strengths

Whole-shop output: one-stop guidance and support from the construction of a shop to site selection, renovation, sale and promotion. Brand resources: free use of quality brand resources to enhance brand market impact. Regional protection: a strict regional protection policy that regulates the number of regional shops. Product r & d: has a strong r & d capacity to integrate product resources and maintain market competitiveness. Training support: provide training in product, business sales and continue with advanced training during shop openings. Advertising: increase outreach and increase brand market visibility. Market operations: strengthen business planning, study market dynamics and develop practical business strategies. Preferential policies: some accession programmes provide support such as free association fees, trade exchanges, refurbishment return, etc。

Market positioning and outreach

Target population: mainly 12-28 year olds, with coverage of children and youth markets. Promotional strategies: all-round brand dissemination effects are achieved through the broadcasting of animated cartoon " i am a fruit " , mobile games and client development, social media integration and dissemination, and the authorization of comic book cultural works. Channel layout: opening of chains of specialized stores in major cities throughout the country and expansion of diversified distribution channels such as supermarkets, gifts, electricians, etc。

V. Membership conditions and processes

Membership conditions: good business credibility and a pragmatic and serious career attitude, the ability to assume civil liability independently, and the recognition of brand business concepts and management models. The accession process includes the identification of suitable shops, the completion of membership application forms, the review of the location of shops, the conclusion of union contracts, the payment of subscriptions and bonds, the preparation of shelf goods, the renovation of shops and the formal opening of businesses。