When choosing to join a brand, unionists generally prefer to choose a well-known brand, mainly because of the brand image and its high level of awareness. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。
2. Whole-shop output support
By its own strength, headquarters provides a full range of process support to the consortium to assist it in its successful opening。
3. Free training support
Training officers will be assigned at headquarters to provide first-line shop coaching and training in product knowledge, shop processes and marketing techniques, so that they can be flexible and skilled。
4. Logistics distribution support
All products provided by the head office are developed for the headquarters of the company, with only a certain logistics fee to be paid by the consortium。
5. Media advertising support
The necessary publicity was important, and in modern society, if more people were to know your brand, professional advertising would have to be done to get people to know it. Compared to the promotion of toy advertising, which carries out strong advertising, the ministry of markets has introduced different advertising programmes at different stages of company development。
6. Market operations support
Compared to the toy headquarters, there are regular operating commissioners who provide individualized service marketing programmes to affiliated vendors during the start-up, long-term maturity of the market。
7. Tracking services support
Better toy services are very well in place and comprehensive, providing a kind service for consumers as well as for associated firms to meet the needs of consumers。
8. Site renovation support
Headquarters assesses the stores offered by the consortium, screens the most suitable ones and requests the professional design team to perform a unified terminal design for the consortium, saving the consortium time to find the design team。
Regional protection support
The development of quotas for union stores within a given region ensures that the union stores monopolize one market and provide sufficient development space for the union members。
10. Oral support
The headquarters for better toys will provide training in marketing techniques to affiliated and affiliated businesses prior to the opening of the business, not only to safeguard the interests of investors but also to resolve the gap with consumers。
Joining the edge
100 billion blue sea markets — according to the hong kong trade development authority's comprehensive survey of china's toy markets, it is expected that the inland toy market will grow at a rate of 40 per cent per year in the future, with sales exceeding $100 billion by 2010。
2. Quality of world-class manufacturing — woodplayer bieber has a global ranking of woody toy-making processes, thousands of products, 10,000-dollar products that meet a variety of european, american and safety and manufacturing standards, and are certified by sgs global professional bodies for quality, patenting more than 200 and laughing at the stage。
3. The leading r & d technology - the higher-level r & d institutions in the country - has a dynamic design and rigorous discussion to build a chinese system of r & d with a "think-making" capacity, with three to four new items on the market each month, leading the flow of wooden toys。
Controlled risk operations - the wooden players own 16 branded flagship shops in china (shenzhen, guangzhou) and huadong (kang zhen) with end-to-end retail data, build up "practical and prudent" marketing experience, establish a scientific, complete, mature and regulated system of association marketing, and reduce the entrepreneurial risks of associated partners to a greater extent and help them make a successful transition。
5 - professional trade training - "sale as king, training as leader" - with its strong direct-camp terminal system, the wood-players summarize and summarize an effective and quick-impact training system, which, through the training of professionals and the promotion of sales personnel themselves, will enhance the level and quality of retail workers and motivate them and motivate them。
6 hf, ongoing advocacy - woodplayers have close cooperation with many national television channels, such as the young people and hangzhou, and are well-intentioned on the internet, with the theme of "intelligence, environmental protection, health" being the theme of hf multi-point, gradual penetration, with the image of "trustworthy woodplayer" being embedded in the family。
Membership conditions
1. Communication has enabled them to identify with the cultural and career orientations of the world's playing field, to develop ideas and determinations for common development, and to have experience in the marketing of medium- and high-end toy products。
3. It has its own market or store counter, has a certain distribution channel, has its own long-term warehouse and has a certain financial capacity to obtain legal business formalities and qualifications for refurbishment and placement at the firm's uniform request。
A range of follow-up services that can be actively supported by corporate marketing, education, technology, promotion teams。
Join process
1. Investment advice
Before joining a toy, those who intend to join consult the head office about the association by telephone, fax, online messages, etc。
2. Previous missions
Examine whether products are competitive in the investment area and whether successful models can easily be replicated. (b) to examine the operations and profits of the direct-camp shop at the headquarters and its affiliated association stores。
3. Application for membership
Information is requested from headquarters or online。
4. Contracting
After confirmation of their qualifications, they can go to the headquarters to sign their contracts。
5. Assistance with site selection
Better toy headquarters assists in the selection of sites and ensures a greater flow of people to join stores。
6. Unified design fit-out
Designing and price estimation of the union stores in accordance with the unified shop image, the parties determined that the third-party construction team would complete the work。
7. Training of personnel
Under the opening plan, personnel are pre-selected to the toy headquarters direct shop for training in all aspects of the marketing of products and the management of the shop。
8. Preparatory activities
Professional staff from headquarters are deployed to the union stores to assist in the process of commissioning, advertising, etc., and to prepare for the opening of the business。
Official opening
In accordance with established procedures, the opening ceremony is held and the union store is officially open。
The best brand series, which is aimed mainly at children aged 0-6 years, is a product developed on the basis of an in-depth understanding of their developmental needs. The product is colourful, diversified and multi-material, with five main categories: benho baby compared to baby and baby benho education, benho friends compared to partnership, benho game compared to game, benho life compared to life with more than 300 items. And the product line is constantly being developed。
The visibility of the brand has soared at home and abroad due to the well-positioned market and the popularity of domestic and foreign consumers。
