Toys for the children of the son-in-law have been added to the whole store, providing a single design and brand vi image for the interior and the interior of the shop, a guide to the toy shop, a business model, time-specific instructions, marketing experience training, and a mentor to open the shop in a short period of time. One-stop supply to improve the system for the return of goods and ensure the flow rate of the products of the affiliated parties。


Focus, focus, and make every child happy。
Business vision: child toy coalition
In china, it became a brand-named toy education technology chain for children。
Enterprise slogans: toy chains, intellectual toy alliances
Happiness, love, dreams, creation
Business values:
Quality is paramount. Integrity is paramount
Keep it to its peak with the goal of "better"
Responsible for children, responsible for parents, responsible for associations and responsible for society。
Basic stores (40-60m2): toy fair + toy experience + luxury + gift custom + business city online

Standard stores (60-100m2): toy fair + toy experience + parent-child diy + lugo experience + parent-child event + scenario theme + custom gift + children's book + children's over home + business city online

3 flagship stores (100-200m2): toy retail + toy experience + handi-diy + lugo experience + parent-child event + scenario theme + custom gifts + children's book + children's home + parent-child classroom + track + fun fishing fish + specialty project + online mall

4 + toy fair + toy experience + handi-diy + lugo experience + parent-child event + picture theme + custom gifts + child books + child through home + 3dar interactive project experience + magic sand pool + parent-child class + track trail + specials + leisure tea + online business city


1. Love the toy business and devote themselves to its operation。
2. Compliance with the corporate process system, compliance with contractual requirements, and good faith。
3. Be willing to receive systematic training and operational guidance from headquarters。
4. The renovation of the union store and the presentation of the container, which is carried out in accordance with the company-designed image drawing programme

Union policy
The son-in-law intelligence toy chain. A parent-in-child wise represents the highest quality requirement and self-promise, which is the mission of the parent-in-child intelligence team and the ideal and vision of the parent-in-child intellectual toy team
Union level: 40-60 square metres (basic stores) 60-100 square metres (standard stores) 100-200 square metres (flag stores)
Refurbishment costs: the costs of different types of fit-out and space are different, and the sponsors can choose from their own realities。
First delivery: everything is ready at the shop, it requires the purchase of products, and the first order is about $500 per square metre。


The "friendly intelligent" children's toy coalition is a dedicated 0-10-year-old, children's play experience toy association, and professional children's toy brands for quality product delivery are linked to business。

As of october 2022, the toy shop of the son and sons of the nation has developed into a full-source business model that covers the regions of guangdong, hunan, hubei, jiangsu, jiangxi, sichuan, chongqing, shanxi, némon, xinjiang and lhasa, with more than 900 physical stores, while the son and son wisdomer deepens a high-level integration online。

Toys of the "friendly wisdom" have been added to the core with a high-quality product, with good faith in mind, the idea of brand-setting, encouraging children to learn and interact, preparing children to develop and improve their upbringing in a number of fields, and accompanying parents to guide the healthy growth of chinese children。