1. Brand origins
Pokémon, formerly known as “pocket monsters”, is a concept developed by game freak, a cross-media brand developed by nintendo, game freak and creatures. The first game, dreams red/green, was launched on the japanese game boy platform in 1996 and became one of the most influential entertainment ips in the world。
2. Core content
The heart of the dream revolves around “collecting, nurturing, fighting, exchanging”, the main vehicles of which are:
Video games: main line series (e. G., dreams zhu/pil), derivative games (e. G., dreams go, dreams adventure)。
Animation and film: animation of boco dream, launched in 1997 (predominantly by ji and pikachu), and several theatre films。
Card game: dreamball card (ptcg), one of the best-selling global card games。
Peripheral goods: toys, clothing, stationery, etc., covering all age fans。
Underline activities: world championships, theme parks (such as the japanese center for boggo dreams) etc。
3. Brand characteristics
Worldview: human beings and treasures live together in dreams, and trainers dream through elves and challenge monasteries。
Cultural symbol: pikachu became a universal cultural symbol and was elected ambassador of japan for the 2014 world cup。
Cross-generational impact: 25 years of continuous renewal to attract multi-generational fans, with global sales exceeding 440 million games (as of 2023)。
4. Business achievements
One of the most profitable ips: according to statista, the total income of bmip exceeded $110 billion (including derivative income), surpassing harry potter, manway, etc。
Symptoms-level explosion: hand-to-hand " boggle go " downloads more than 1 billion times, boosting the art game。
Co-operation: co-incorporated with brands such as the yushushu, mcdonald, kfc and others, continuing to break the circle。
5. Recent developments
Game: in 2023, "the dream of zu/twilight" dlc was released, and in 2024, the new "the dream of z-a" was launched。
Animated: since 2023, the new series of "the dream horizons" has opened a new feature。
Underline experience: dx, osaka's dream center, tokyo 's bo dream cafÉ, is a hot place to play cards。