1. Brand image support
When choosing to join a brand, unionists generally prefer to choose a well-known brand, mainly because of the brand image and its high level of awareness. Membership+ brand names, and brand image and brand logo will be fully delegated by headquarters to union stores to raise consumer interest in brand visibility。
2. Whole-shop output support
Based on your local situation, the ministry of corporate enterprise will design awareness-raising programmes for the opening of a shop, such as the distribution of leaflets, outdoor advertising, local television, radio media and so on。
3. Free training support
Training at headquarters for the head of the tongan league club of marine swamps is both professional and managerial at all levels of business. In addition, job training is provided in accordance with the requirements for positions at the tongan league club of the sea cruiser。
4. Logistics distribution support
The harmonized distribution of products by companies has significantly reduced the procurement costs of the affiliated firms, and the head office can facilitate their procurement and rapid distribution to the affiliated stores through a well-developed logistics system for raw and ancillary materials that are not readily available locally。
5. Media advertising support
With considerable financial resources, the upper sea duck tong headquarters has been able to carry out a strong outreach campaign, with a large number of advertisements on television at all levels, including online media, providing brand visibility and reputation, and sharing the resulting rolling resources with all associated players。
6. Market operations support
The company may send specialists to assist the association in managing the day-to-day operation of the shop until the association is able to operate independently。
7. Tracking services support
The services of the upper sea duck soup are very well-equipped and comprehensive, providing a kind service to consumers and allies to meet the needs of consumers。
8. Site renovation support
In order to ensure a uniform brand image, the shop was designed by a professional space designer at the company's headquarters, and the renovation work was performed by a qualified engineering team approved by the headquarters, with guidance, supervision and supervision from the headquarters and oversight by the associated contractors。
Regional protection support
There is a regional protection policy at the upper sea duck tong headquarters, which safeguards the interests of each coalition partner。
10. Oral support
The upper sea duck soup develops a complete set of marketing techniques based on the uniqueness of the union area, which guarantees the safety of the union's business。
1. Brand advantages
The introduction of a unified management model and a unified form of advocacy at headquarters, with its easy access to the desired brand effects, can effectively improve the efficiency of the market operations of the affiliated parties. In line with the company's unified brand communication strategy and vi visual identification design system, following field visits in the client's area, a complete design package, including a floor plan, a renovation construction plan and an impact map, taking into account the basic requirements or recommendations of the entrepreneur, in conjunction with the size specifications of the rating shop。
2. Product advantages
A modern quality control system with a complete industrial chain has been put in place at the haute-sea duck soup headquarters, where new products continue to be developed to meet consumer needs and improve product competitiveness。
3. Technological advantages
It has its own research and development team, which is highly specialized and regularly develops new products in line with market trends, enhances customer satisfaction, enhances customer preferences and enhances competitiveness。
4. Training advantages
A one-stop training system has made entrepreneurship easy。
Service advantages
Upstream duck soup can be supported by the full range of services provided by headquarters, which reduces investment risk to a greater extent。
6. Investment advantages
Headquarters provides a full set of well-developed business management models, harmonized technical guidance and support, which allows for one-stop shops to obtain services from site selection, shop renovations, market positioning, commodity acquisition, roll-out planning, technical construction, basic management, etc., which can operate easily if not managed, reducing investment risks and increasing success rates。
1. The health of the person and his family and the enthusiasm and enthusiasm with which they engage in their profession
Natural persons having independent legal personality or greater economic power
3. The economic power to develop and maintain markets and to operate brands
4 the site is well-established and has a high level of passenger traffic that allows for field assessments at headquarters
5. Have a certain business background and business experience and are familiar with the industry's local market
Good social relations and strong interpersonal communication
7. Stable business managers with marketing skills and service awareness
8. The importance of good business management capacity and professionalism
Implementation of and compliance with the operational management systems of the union headquarters
10. Knowledge of brand culture, building consensus on business concepts and development thinking; conscious maintenance and promotion of brand image
11. Have the right investment perspective and face the success or failure of investment rationally
Good reputation and level of credit; conduct business in good faith, serve in a uniform image of the company and sell at a uniform price
13. Good customer service awareness and service capacity
14. Strong entrepreneurship and market extension。
1. Access to product information
A friend who is more interested in the old duck soup at sea can leave you with contact information。
Field missions
Information that is not well known to the affiliated parties can be obtained through the field examination system。
3. Application for membership
Upon completion of the membership study, the decision to join the association will allow the submission of the membership application form and other relevant documents to the company。
4. Contracting
To confirm applications for cooperation and enter into association contracts。
5. Location of the shop
The headquarters sends professionals to the site of the association to help it select its location and select suitable shop。
6. Shop improvements
The headquarters will provide a common interior floor design and fit-out impact map, utility construction plan and shop sign image map, among others。
7. Training of personnel
All-round training in technology, management, operation, etc., is conducted and evaluated at headquarters。
8. Preparatory activities
Before opening, the company prepares items for the opening of the shop, presents a gift for the opening of the shop and advises the shop in order to carry out promotional work。
9. Opening operations
Under a company-designed business opening programme, a suitable amount of advertising is put in place before opening, choosing the appropriate opening time。
The upper sea, a food chain under the banner of the shanghai new sukumi catering company ltd., is based at headquarters in the 27th floor of shatin building, 587 shanghai mayor's road, room 2708. The sea cruiser's pork toad conduit, a famous restaurant on the beach, is located in dozens of provinces, including beijing, shanghai, qingdao, chuhai, anhui, zhejiang, chongqing and guangdong. Among them, the old duck soup is based on traditional recipes, developed in conjunction with new techniques, and has a fragrance of duck soup, a soft and smooth fanny, a soft larvae of duck larvae, more cuisine, onions, tofu, and duck blood. Every bowl of old duck paste made is well received by consumers。
The company's technology is powerful, and it is based on the idea of creating fine, green, new tastes, ranging from soup, halogen to tasting sauce. The company, a new concept company for the development and operation of fashion and catering, has a history of many years of business, with the introduction of old duck fan soup, the selection of high-quality ducks with a recipe of 20s, which is made up of fine tastes, fragrances, long tastes, and has become a big name, as every customer who comes to eat for four seasons a year says. The product is popular with consumers, with a very high rate of seating in every branch, and a high level of queuing at the peak of business. We are aware that the quality of the product is fundamental to the survival of the enterprise. We have a full-time staff, a professional team of cooks, innovative, green, new fashion, new style system products, and chinese-style food. Since its inception, there has been a great deal of recognition and love among consumers throughout the country, with a rapid flow of products and a new trend in catering。
In its production operations, the company carries out production management in strict compliance with the regulations governing food and sanitation enterprises, ensuring the long-term stability of the quality of its products. Through several years of development, the "maritime traveler" brand has gained greater social visibility and has been widely reported and interviewed by numerous media outlets, and has been rated by the shanghai city food and catering industry association as a special dish site. By 2014, the company had nearly 100 chain stores, with the effect of a chain of operations。
As my company's products are sold on the market, the union store's business is so hot that it is popular with consumers. The company's product is also a flag whose brand accelerates its march towards a national union. Over the next three years, the company will open 200 chain shops in the shanghai area and 100 direct shops throughout the country。
Single-store membership: $18,000, including brand image support: provision of uniform clothing, tailoring, posters, etc., and logo, and training manual for shopkeepers. :: support for shop renovations: assistance in site selection, implementation of image design for renovations, and advancement in the ranking of shop owners. Provision of guidance support: free of charge for the implementation of the planning programme for the opening ceremony (specifically tailored) and long-term follow-up. Advertising support: rolling television, magazines, web advertisements throughout the year to improve sales performance and brand visibility. Regional protection support: strict control of the number of federated agents, depending on the market conditions in the locality, ensures that each federated agent has sufficient access. Training support: on-site learning training in direct-camp shops, opening of a store with a trainer to ensure technical proficiency. Product renewal support: companies regularly develop menus of new products every year, associate firms can study free of charge and adjust their business class. Marketing support: holiday planning, campaign sales, channel placement, 360 degree marketing support, whole-sitter support. Distribution support: a well-developed corporate logistics system with a centralized distribution of core materials from the central kitchen, ensuring a uniform taste in 300 shops across the country. Post-sale service support: senior shopkeepers visit shops on an irregular basis to help list the players ahead of schedule to solve sales problems。
(b) the company's co-operatives first submitted the details of the shop: the plan of the shop, the lease contract, the proof of ownership of the house, a copy of the partner's identity card, and the description of the business environment in the vicinity of the shop for review by headquarters. Headquarters arranges visits based on the examination of materials. Five candidates from the missions were sent to headquarters for various training courses. Upon completion of the training, the applicant enters into a formal "share cooperation agreement" with headquarters and operates the unit with the rental and renovation costs of the shop. The head office shares in the form of intellectual property, technology, complete equipment and advertising, regardless of the size of the shop. Applicants are required to complete their certificates as required by headquarters and to perform shop improvements in accordance with the headquarters uniform design requirements. The day-to-day operations are managed centrally at headquarters and all staff of the cooperating parties are subject to internal rules and regulations. Distribution principle: distribution of losses and losses in proportion to shares according to financial accounting results。
Alliance strengths: brand advantages: the marine traveler, who works hard to create the image effect of a brand of a thousand store, conveys a wide range of business messages to end consumption through the creation of brand advantages. Technological advantages: company-specific technological content, unauthorised parties are unable to replicate and replicate to ensure core competitiveness of projects. Distribution advantages: the main raw materials and image items are distributed uniformly to distribution points throughout the country through distribution centres at production bases. Training strengths: strong technical teams bring you training throughout the course, on-site mentoring and throughout the business. Advantages: regular and irregular monitoring and guidance to enable sales outlets to operate in strict compliance with headquarters-based harmonized standards and norms to ensure that export quality is equally normal and regulated. Management strengths: a close cooperative relationship and an operating management system allow the old ducks club to operate in the same normal and regulated manner, regardless of whether it is a direct, union or joint stock cooperative。
Eleven super-imposed coalition support: the association model: the creation of a "one-cost-for-life" union within the industry by the marine travellers has resulted in a larger reduction in the venture capital investment of the allies, while allowing the union stores to achieve long-term sustainability, guided by corporate support. Let the greater good be given to the allies, so that you can enjoy the dream of wealth. Operating product support: "maritime travellers" conducts professional business-cycle analysis and market consumption assessments of the location of the union's stores and, on the basis of the results, develops commercial business practices and product sales structure programmes that are well suited to the development of a single store. A variety of fragrance products have met periodic changes in local union stores. Multi-product value-added services are provided free of charge, giving the union stores more access. Operational services support: a variety of practical investment budget analyses are provided to union stores, profit-and-loss balances are assessed in the course of operations, investment recovery periods and lv returns are measured. By giving full ground to the allies, investment risks are reduced and investment is ensured. Operational technical support: a professional operating steering group was set up at the maritime travellers' headquarters to provide long-term tour guidance to the union stores to ease their distress at the speed of zui. Training in new products is provided free of charge to shops every year. Training support: the headquarters of the company provides pre-opening intensive pre-opening training, shop-to-shop training and "one-on-one" shop-run training, as well as assistance in preparing for the opening of the business, fully ensuring the market adaptability of the union shop and making the members of the union a specialist in catering for a short period of time in zui. Distribution support: through the intensive procurement model, companies have provided a full variety of over-priced raw materials distribution services to the union stores. Construction support: provide targeted shop design and fit-out programmes for affiliated vendors, and assist union stores to present a more limited brand image and leverage brand effects. Media advertising support: nationwide, geographically powerful media advertisements, 24-hour transmissions, high-altitude ground bombardments, thorns in your way. A series of print media work by professionals and a series of soft-text articles are available for you. Market protection support: the strict regional operating system, with each shop having a well-established business circle, will never open image shops in the same area to maintain normal business order. Marketing support: headquarters combines, designs and designs marketing programmes, such as local branding, association meetings, etc., in conjunction with the regional market conditions in china and the operations of the federated shops, and is systematically organized and implemented. Corporate image support: joining the "maritime ranger" system will provide access to a single commercial brand of "maritime traveller" and a full corporate vi visual system, as well as a unified image design document, unified promotional materials, work clothes, hats, utensils, etc. For business purposes。
Affiliation: affiliation of the "occupant ducks" club, which can be supported by management support from the headquarters, human resources support, financial analysis support, decoration support; company permission for accompaniment to determine the size of the shop and the setting of certain dishes according to local circumstances, investment capacity, in order to accommodate the needs of the customer; and the need for a presence of a member of the consortium to provide management guidance for the start of the business. While providing support and security to the members of the alliance, the company, acting in a responsible manner towards the members of the alliance vis-à-vis the end-user of zui, made the following demands to the members: the members need to have a certain level of experience and managerial capacity in the catering service and a good professionalism. Loved the "ocean ducks" brand, got entrepreneurial passion. Endorses the concept of management at headquarters. Subject to management and inspection at headquarters. Be willing to attend training at headquarters and comply with management requirements. To maintain a scientific development perspective that is in keeping with the times, and to create an able team spirit. There is a certain investment capacity and risk resistance. A chain of stores can be managed with full commitment。
Selected product presentations:
