Launched in 1958, sichuan hirondor electronics holdings, inc., from military engineering to lottery industries, to diversified expansion of information electronics, has become an integrated multinational consortium of military engineers, consumer electronics, core equipment development and manufacturing, and is advancing towards globally competitive information-based electrical content and service providers. In 2016, the brand value was $12,896 million. On 3 june 2015, sichuan rainbow electrics inc. Issued an announcement stating that its holding shareholder, sichuan nagasaki electronics group ltd., had changed its name to sichuan nagasaki electronics holdings group ltd. (known as long rainbow holdings). Founded in 1958, the company's predecessor, the state-owned long rainbow machine plant, was one of the 156 priority projects in our country during the one-fifth period, when it was a separate domestic radio fire control radar production base. From military industry to the creation of the lottery industry to the multifaceted expansion of information and electronics, the industry has expanded to various categories, including black electricity, white electricity, it/communications, services, parts and components, and military industry. It has become an integrated multinational consortium of military engineers, consumer electronics, core equipment development and manufacturing, and is advancing towards globally competitive information and power content and service providers. In 2016, the long rainbow brand, valued at rmb 12,896 million, continued to be the sixth most powerful brand in china, ranked 152nd among the top 500 chinese firms and 64th among the top 500 chinese manufacturing industries. There are four listed companies under the banner: sichuan nagasaki (sichuan) (sichuan) (styrofoam) (styrofoam) (stymaru) (stymaru) (styrofoam) (styrofoam) (styrofoam) (styrofoam) (styrofoam) (styma) (styroon) (stymaru) (styroon) (stymaru) (stymaru) (stymaru) (stymaru) (stymaru) (stymaru) (stymian) (symallia) (stymaru) (stymaru) (styrenia) (stymian) (stymian) (stymian) (stymb) (stymian) (stymrival) (stymap compression) (gah). Over the years, rainbows have insisted on a user-centred, market-oriented approach, enhanced technological creation, solid internal management, active development of core technological capabilities such as integrated circuit design, software design, industrial design, engineering, frequency and reliability technologies, building platforms for consumer-type electronic technology creation, internet-oriented networking, vigorously implementing smart strategies, constantly enhancing corporate competitiveness and gradually building long-wind into a globally respected enterprise. The core concept of the culture of long-winding enterprises. To create a dynamic workforce and a cadre of high-priority leadership to bring together and promote the transformation and excellence of enterprises. Corporate vision: be a globally respected enterprise entrepreneurship entrepreneurship entrepreneurship entrepreneurship creation tenacity corporate purpose: employee satisfaction customer satisfaction shareholder satisfaction core values: dedicated to working and sharing "care and sharing" , "profession" is the basic quality and professional qualities of all employees, good faith, professionalism, user-oriented, performance-seeking, advocacy responsibilities where i can and will not do anything to create a great value for the individual in the organization; "performance" , i. E. Acting with due diligence, initiative, commitment and commitment. "single-single-single" , where all employees create business value and share corporate development results in accordance with the principles of equity and justice. Emphasis has been placed on creating creativity and teamwork, with a user-centred focus and a cohesive, wind and wind. Struggle on the rainbow, achieve on the rainbow. "three satisfactions" established "staff satisfaction with customer satisfaction with shareholder satisfaction" as the corporate purpose. The interests of the three are unified and conditioned on each other, without one-sided emphasis on any single aspect. Ion believes that employees are a valuable asset for enterprises and a starting point for their value chains. Only a satisfactory employee can provide a customer-satisfactory product and service, while at the same time building a sustainable industrial chain ecosystem with upstream and downstream partners; only a customer-satisfying enterprise can have a market and profit; only a business-satisfying enterprise can provide shareholders with an objective, and shareholders can be satisfied and benefit society better. Staff satisfaction is the cornerstone of respect for employees, relying on them and providing them with the stage of self-worth. (c) create staff development and incentives to ensure that the staff is able to do their job and that they are able to create and create jobs that enhance the value of individuals, teams and businesses. Customer satisfaction is at the core of gratefulness, creation, provision of high-quality products and services, creating more value for users; sincere, win-win, building sustainable industrial chain ecosystems with upstream and downstream partners. Shareholder satisfaction is the goal of managing in good faith to achieve the objectives of shareholders for the benefit of society and society. Building an enterprise culture that stimulates the creation and creativity of the workforce, plays its primary role, enhances the sense of belonging, progress and achievement of the workforce, improves the efficiency of the enterprise's operations, achieves win-winness among business stakeholders, builds soft power in enterprise development and makes the business culture a source of long-term competitive advantage for the enterprise。