The rice-colouring brand of the guest compound is a specialty in black rice cultivation and in the production of guest-based wine based on black rice. The family compound is dedicated to the dissemination of the family culture, the promotion of a healthy diet and the development of healthy foods, focusing on the construction of a high-end brand of pasta in the south. In line with traditional production processes, the rice and alcohol union brand combines the high-tech modern food bioengineering and food safety production norms with the construction of a standard production plant of more than 60,000 square metres of land, a harm-free storage base of more than 1,000 acres of black rice and marketing centres in guangzhou. High-end products such as wine, wine for business, wine for gifts, wine for dinners, alcohol for personal birth care, and alcohol for low- and medium-sized grades are currently being developed in the rice-coalt brands of the guest house, mainly traditional and functional wine for the “homehouse” brand. Products have natural, green, healthy and non-hazardous qualities. In the face of intense market competition, the branding of the guest-house rice and alcohol is market-led, quality-based, cost-effective and development-oriented, based on the business concept of “acting in good faith and acting in good faith”, the introduction of advanced management models, the active implementation of branding and talent strategies, increasing technological and product development efforts and ensuring sustainable enterprise development through managerial, technological and marketing innovations。