The outcool outdoor supermarket, which belongs to fujian oku sports supplies ltd, is an innovative enterprise that integrates e-commerce and traditional commerce. In 2011, the commercial brand “outcool” was successfully created as an integrated outdoor, sports and leisure movement in the country. The brand operations centre is located in the city of fuku, capital of fujian province, and has established r & d and production base enterprises in guangdong, zhejiang and fujian. The former was focused on the sports sector in 2005. Operating goods include clothing, boots, clothing accessories, outdoor equipment, sports items, fitness equipment, cycling equipment, water supplies, gear items, military fans, etc. Outcool brings together the 60+ campaign project, which provides primary-to-professional footwear, equipment and a variety of creative sports products to meet the consumer needs of popular sports fans. In the country, it has taken the lead in introducing a new form of outdoor supermarkets for small and medium-sized sports, sports and leisure. There are now hundreds of thousands of users of membership throughout the country, and there are more than hundreds of cooperative shops with products ranging from outdoors to tourism, sports, clothing, shoes, bags, sports accessories and fitness equipment. In order to better meet consumer demand for one-stop shopping, fujian oku is willing to work with quality producers over the long term to obtain good market returns。