In jiangkota, japan, a 50-year-old japanese fast-food restaurant, pine house, has become japan's famous japanese fast-food brand and now has over 1,000 chains in japan. The matsunoa have taken full advantage of the unique strengths of japan's pinehouse, with chinese food as its main object, combined with japanese cooking methods, aimed at providing the public with convenient and qualified daily lunches, serving with a caring, qualified and warm-hearted approach, providing the customer with a more intimate experience of eating, creating a living picture of eating at home, and trying to become a brand leader on a domestic day. All visual communication applications of matsuna should remain stable in order to present a consistent and distinct brand image. The matsuna family is a young brand that combines japanese lifestyles and proficient fashions, and whose branding needs to balance two dimensions: emotional dimensions (interest, pro-people, dynamism) and brand taste dimensions (simpli...