East emergency shop is a famous brand under the umbrella of the japanese society for the emergency markets and trade corporation. Based at guandong, the main store is located in shibuya. The east emergency department store is a long-standing japanese department store that operates multiple railway lines between tokyo and south-west of kanagawa county for one of japan's big hands. Tokyu hands, a well-known store for creative life, has established branches in shanghai, china, taiwan, etc. In october 2012, east emergency market of japan officially established the joint venture company wuhan, wuhan east emergency business management ltd. The company's registered capital of $1. 89 million, including 25 per cent in japan, 75 per cent in wuhanubinkai and 67,000 square metres of commercial facilities for the new company's planned opening year in the complex of wuhan, is intended to provide a basis for further business in china. But since then, the site of wuhandong's emergency department store has been a mystery. The east emergency department store is one of the better run department stores in japan. Similar to the situation of hundreds of goods in the country, east emergency department stores have been threatened with low performance for more than a decade and electric shocks, but this decline has quickly been reversed. According to data released by the japanese departmental association, sales began to show a slight increase of 0. 3 per cent in 2012 and continued to climb in the following two years, reaching an average annual increase of 1. 6 per cent, which indicates that the recovery has begun in the first place. With regard to the arrival of east japan’s emergency department stores in the south-central commercial circles, shi bong weissy believes that to some extent this will bring about a change in consumption patterns that will, in the short term, present a distinct and distinct feature for the country’s department stores, leading to a better customer experience. At the same time, fresh blood will be injected into the centre-south business circle and power will be injected into its activation and upgrading. Moreover, the arrival of east emergency department stores has inspired questions about how centralized businesses are being miscompetitively competitive, and how metro businesses are highlighting their features: the overall upgrading of the business circle needs to be optimized by more high-quality projects in terms of hardness, including emerging business patterns, brand injections, and softness efforts to enhance client experience。