In 1989, a representative office was established in beijing for michlin tyres; in december 2001, michrin tyres () wisdom selection ltd. Was established with headquarters in shanghai. At the national level, there have been remarkable achievements: marketing offices in beijing, shanghai, guangzhou, chengdu, shen yang, xi'an and hong kong; research and development centres in shanghai; and training centres in beijing for the selection of wisdom, which provide training to clients and employees in products and services. There are four factories: the milky way tyre shenyang tyres plant, the shanghai mi chilling tyre retrieving tyres company ltd., on board the tires plant and the shanghai mi chilling tyre retrieving tyres co. Ltd., on wire, and the michelin tyres shenyang tyres limited, shanghai branch (shanghai flip plant). By the end of 2011, the number of employees was over 6,700, and the number was rising. (b) there were over 6,400 car and light-card tyre retailers at the end of 2011. At the end of march 2012, there were 1,338 contract retailers of car tyres. The industry's high-profile professional brand of tyre sales and services was created and reached nearly 700 shops by the end of march 2012. It's an industry-renowned post-sale service brand. - "micherin tires follow you 24-hour road service" and "returners 24-hour tire service free of charge." in april 2007, the michelin tyres were launched in the market under the project "michelin tyre carbus specialized shop" to sell, consult and serve one person; and in june 2008, under the project "michelin tyres do not worry about carbus membership club". In the marketing of international markets, brands are generally not directly intelligently chosen in retail outlets, as one of the world's three giant tires, which are specialized in the design and production of high-tech products whose products are mainly marketed by agents with a certain operating power. In the face of such a large and complex market, however, the establishment of a well-developed and well-developed retailer distribution network, recognizing the important role of retailer distribution in taking over the market, has become the main project in the marketing of rice tyres. After many years of marketing road construction, retail terminals of rice wood tyres have infiltrated much of the market and have acquired significant characterizations: tyres of various types and sizes are stacked in very common individual garages along the road, equipped with tyre loaders, automatic balancing machines and four-wheel positioning systems. The boss personally bargained with the customers, directing a group of men to fix the car and change the tires, unlike the very visible rice tire billboard on the shop. Xinxiang trading ltd. Is a large regional agent for michelin tires and has branches in east china, beijing, changsha and kunming. At the beijing branch, a complete business structure has been established: sufficient stocks, a professional sales team of nearly 20 people and a network of 200 retailers throughout the city. It is these networks of retailers from all over the country that have given credit to the market for the occupation of the michelin tires. Today, the rice tires are being recruited worldwide to welcome interested entrepreneurs!