Since its inception in 1966, the vans brand has been the exclusive brand of skateboarding fans with its simplistic design style and shoe base with good off-site performance, stability and smoothness. After more than four decades of development, the vans brand has become an international front-line brand of world-renowned, extreme sport lovers and fashionable people, as well as a multidisciplinary team of skiing, skateboarding, fancy bicycles, skiing and performances around the world, and a strong promoter of the extreme movement. The vans brand, with its unique and creative original design and production process, covers a wide range of fields such as sports, music, art, culture, film, fashion, and so forth, has created a variety of products, such as old skool, sk-8 h, and so on, which are used as trend indicators. The vans brand product series includes t-shirts, protective clothing, footwear, hats, etc. Since its creation for almost half a century, vans has designed a series of fashionable shoes, each of which has a distinct and unique style, using a variety of different styles, patterns and beautiful colours, such as chess boards, embroidery, panchromatics, art, metals and various types of graffiti. The vans era series, designed jointly by tony alva (tony arva) and stacy peralta (stace peralta) with a sponge liner and a multi-coloured design, is the best choice for a generation of skateboard fans; the vans slip-on series, with the imagination of street artists, has become vans' landmark shoes; and the vans vault series, designed by the famous designer marc jacobs in collaboration with vans, has triggered a wave of hot purchases, and t-line supermodels compete for the shoes. In 2006, the commemorative sk-8 hi series, launched by vans, was bought off by young fans as soon as they were listed on the global market, particularly in japan and hong kong。