The italian alpina brand, a fashion giant with half a century of history, a world brand of great pride for italians, was created in 1945 by a well-known italian designer, leardo gabrielli, with its fine production process and rich european ethos, and deeply appreciated by society. After more than half a century of ultimate innovation, the italian alpina brand has spread around the world, standing in the forest of international brands. The "kangaroo device+australian" trademark, l'alpina maglierie sport (italian bob alpina weave sports) was founded in milan, italy, in the 1940s and is still based in milan (15, via tito livio 20137 milano, itali). Kangaroo graphics were used as trademarks because, in the 1940s and 1950s, australia's world tennis champions were known as "australian kangaroos", dumped by countless fans. Their excellent personality and impeccable style, both inside and outside the stadium, inspired the infinite imagination of the designer leardo gabrielli, the pioneer of the italian general corporation, to officially create the "kangaroo device+australian" brand, precisely because of the charms of the tennis stars, the "kangaroo device+australian" branding, which is a very good, dynamic, robust world leader and inner meaning. Since the "kangaroo device+australian graphics + australian english" registered in italy itself, in order to open up international markets, mr. Leardo gabrielli formally created the "kangaroo device+l'alpina" brand at the end of the 1950s and extended it to the territory of the madrid international trademark registry to more than 20 countries with the "kangaroo device+l'alpina" trademark, and to expand the category of the brand to include commercial men, sports and leisure clothing, and high skins. After more than half a century of exploration and grinding, the "kangaroo device+l'alpina" brand, with thousands of store stores and store cabinets around the world, has created a unique style and qualified brand image, and the italian alpina brand has gained the popularity of many international stars, including galina fokina of russia, gio mordello of italy, tomasas berdych of the czech republic, and zhou yunfa of hong kong, and huang ilhua of hong kong, an icon for italian alpina. Like the big online stars, such as rod leaver, ken rosewall, alpina gave them the superbness to distribute alpina's costume philosophy, both inside and outside the tennis court. Product positioning: "fashion business leisure", dedicated to providing chinese men with high-grade dress experience; consumer groups: social elites such as industrial pioneers, business people and high white collars with mentalities between 28 and 45 years of age; marketing terminals: first- and second-tier malls in provincial capitals and municipalities directly under the central government, level-i malls and clothing stores in local cities; brand styles: fashion, simplicity, personality. The pursuit of a simple man's style, a taste in life's consciousness, and the interpretation of the modern man's facade of personality