The antarctic, founded in 1997, is one of china's long-established lingerie enterprises, which has opened new paths to the development of the chinese garment industry. After 15 years of development, the antarctic people have moved from a single heating product to a full-text knitting product that includes household clothing, swimsuits, towels, vests, underwear, socks, and the four seasons of the year. The consumer group covers the older, middle, green, young and all-age groups, and is closely focused on the core demands of the "esperate antarctic man", advocating warm love among loved, loved and friendly. Shanghai antarctic enterprise development ltd. Is a well-known garment enterprise engaged in textile technology development and development and production. From 1998 to date, the company has continued to develop and roll out products that meet the needs of people for winter clothing and heating — the warm underwear of the antarctic people — which is favoured by a wide range of consumers, creating business miracles throughout the winter consumer market, with large distribution networks covering the entire country, and cumulatively selling billions of dollars. The south poles have now become a popular brand known as chinese warm clothing. Newer statistics from both branches of the bureau of statistics show that the visibility of the antarctic brand and market occupancy rates are high. The antarctic brand has high national visibility and, with its consistent brand concept of "quality parity", has a large number of faithful customers, allowing consumers to truly enjoy real benefits of value above price. The product has been at the top of the market for many years, and the marketing miracle of e-commerce platforms such as poaching and kyoto has been a veritable extension of china's textile industry. In 2012, the antarctic knitting supermarket is taking root around major mainstream communities in shanghai, and the knitting products of "prices, basics, standardization, undershirts, functionality" are well received by customers, who also enjoy the conveniences needed to buy a single-time home for their old lives. In three years, the antarctic people will build a thousand antarctic knitting supermarkets to serve national customers。