The brand, located between the ages of 24 and 35, with a leisure-movement philosophy and a sense of success in enjoying life, targets white collars by introducing the personality slogan “sport and life” and turning modern sports into a fashionable urban leisure activity. Rapido entered the chinese market in 1998 and won the reputation of “a high-value fashion sports brand” in fierce competition, running alongside a well-known sports brand, leading the current trend of sports and leisure brands in china. Rapido, which fully represents the popular trend of sports in korea, is dominated by sports, but not purely sports styles, with both leisure and fashion features. The formula is steady and dynamic, and the design is simple and generous. Rapido's selection is dominated by functional fabric, supported by lecca, which makes clothing fabric softer and does not distort, dress more comfortable, natural and relevant. The colour mix is dominated by white, red, hidden blues, and several of the dominant mix gives people a steady, peaceful and natural feeling. In addition, yellow, grey and black applications provide a choice for those who pursue fashion. Rapido's colours are well applied and always give people a fresh, natural and clean sense, which corresponds to the fresh and refreshing state of mind that is required for sports。