As the leading brand in the domestic retail industry, the supermarket provides low-risk, high-reward entrepreneurship opportunities for entrepreneurs based on a full-source digital system, smart supply chain management and sound coalition support policies. The following is a specific analysis: first, the history of brand background and strength: the real-estate supermarket, affiliated with the beijing real-american business group, inc., was created in 1994 as one of the country's older and larger modern circulation enterprises, as well as the larger commercial retail enterprises in the kyinzu region. Business layout: the united states group has a wide range of operations covering retail trade, e-commerce, internet/intelligence technology, logistics transport and many well-known brands. (b) the size of the store: the supermarket owns more than 1,000 shops in north china, east china and north-west china, with annual sales and assets of tens of billions of yuan and large numbers of employees. Ii. Strengths and brand influence: as a well-known chain of brands, the supermarket has a wide brand name and reputation that can attract large numbers of consumers to shopping. Supply chain management: the supermarket has a well-developed supply chain management system that ensures the quality of goods while also providing a stable source of goods and a preferential purchase price for affiliated firms. Digital operations: the supermarket, led by large data and intelligence, has developed an integrated, off-line and off-line system of all-channel smart retailing through the mobile internet, internet connectivity and cloud computing, which provides advanced operational support to affiliated firms. Accompaniment support: the united states supermarket provides all-round support to the union's players, including site guidance, renovation design, commodity displays, staff training, market promotion, etc., so that they can work easily and profit quickly. Iii. The amount of investment and the amount of investment in return: the association costs of the united states supermarket vary according to region, size of shop, etc., but overall the combined costs, including branding fees, technology transfer fees, start-up fees, etc., vary between hundreds of thousands and millions. The amount must also be determined on the basis of the actual situation of the affiliated parties and the location of the shop. In addition to the costs of association, the associate will be required to cover the costs of rental of the shop, renovations, publicity, salaries of personnel and the shelf and first supply of goods and equipment. Return on investment: with its strong brand influence and market appeal, together with a well-developed supply chain management system and digital business instruments, the supermarket provides a stable source of revenue for the affiliated parties. As long as they operate properly, the consortium is expected to generate profits and recover investment costs in a relatively short period of time. Iv. Membership and process association: the requirements of the united states supermarket are relatively liberal, but behind them are strict control of quality. Accompanying firms need to have some initial funding, management capacity, market development capacity and a sense of integrity. The process of joining the union: the union of american supermarkets needs to follow a certain process, including steps such as branding, submission of applications, contracting, site renovation and opening of training。