Smaller pet stores are a chain of brands that focus on pet shops and have diversified services, including pet washing, pet beauty, snacks, pets, etc., that meet the diverse needs of different consumers; every pet product in the store is carefully selected to keep the pets safe and to classify the pets in the store to better serve the pets. The consumer group of small pet shop owners is a young consumer group, with the renovation of the shop being young and individualized and unique, and the personalization of the union store, depending on the region, has attracted many young customers. Headquarters has also developed an online operating model to provide specialized and easily accessible pet services to customers, with a high level of human presence in the market, which is a good project to be joined. Building on the successful operation of existing malls and community shops, it will in the future be the shop owner and actively develop new business practices and explore models such as catalogs and pet parks. It insists on “headquarter camp”, from shop design, personnel management, supply of selected goods to door shop operations, which is the responsibility of the head office. Smaller pet stores want to continuously explore higher quality through the direct-camp model and to validate new growth points and better enabling partners through sustained investment at headquarters。