The uono (ono) is an independent designer brand from sweden and is based in stockholm. Many designers under the flag have won international prizes such as red point, deco, wallpaper, which are the driving force behind the sustainability of uono (ono) to create more good products and designs. "uono" is a combination of the words "uo" and "no" in which "uo" means adherence to self, "no" means non-mainstream, and together they transmit a "goodbye to the past and explore a new way of life". In 2018, the uono uno (china) brand operating centre carried out a comprehensive business expansion in the chinese market. Uono (ono) sells not only good products but also better lifestyles. A new retail revolution is bound to emerge when brands enter the retail market in new gestures and models, more in line with the spiritual needs of modern people. In this trend, uono (ono) has chosen to enter the market from the perspective of "living aesthetics": women's clothing, men's clothes, clothing accessories, digital parts, leisure foods, cosmetics care, household goods, functional boxing, and shoes for men and women, covering all aspects of daily life, are among the nine main product categories, with more than 3,000 items. The uono (ono) integrates a life attitude into its products, using design to explore the needs of humanity, so that products that return to the nature of life permeate into every unintended detail of life and provide people with better-priced products of higher aesthetic value. The use of design to communicate with consumers is the principle advocated by uono. Most of the brands that are popular are not based on the use of new technologies or the use of expensive materials, but rather on the exploration of products that are more interesting in their use, communicating the feelings of designers, and thus stimulating and making users feel medically happy. As a phenomenon-class brand in china's retail trade, the first day of the business lined up and the first month of yinli, the industry achieved a rare double-high price: high unit price, high on the lawn. Uono (ono) fire benefited from three major innovations in business models: first, uono innovation combines domestic supply chain advantages with foreign advanced design resources, which guarantee high-quality low prices for products and meet the now-chosen and rational consumers. Second, uono users have built a user-to-product closed ring based on user needs, application of new technologies, such as big data, support and increased product power at the design centre of uono (uno) in stockholm, sweden, to ensure product renewal, and at the end of zui, uono (uno) uses a variety of high-tech means, such as camera tracking, to optimize product and commodity listings by analysing consumer demand through data such as entry, conversion and linkage rates。