In 1973, lotto was established in italy. At the beginning, lotto focused mainly on tennis, when it was about tennis shoes and tennis shirts. Later, lotto turned his eyes to the nearly 100 years of sport in the frenzy of the appinning peninsula — football, providing football shoes and jerseys to the haughmen — and today even the law enforcers on the green fields — the referee favored lotto. Football supplies are becoming the main battlefield for lotto. During the first 10 years of life, lotto quickly opened up the market in italy and took a prominent place. Lotto is a big player in sports clothing, both in its history and in its influence on international markets. Now, lotto has become a popular sports brand in italy and is among the famous sports brands that sell more than 80 on five continents. In 1973, a world manufacturing centre for footwear branded by lotto was established in montberuna, the northern italian city. In june of the same year, the first pair of lo...