With social development, people's standard of living has improved, pets have become an essential part of a family, and the concept of pets has changed considerably, and pets have been given more emotional colours and become an important vehicle of emotional trust. According to statistics, by the end of 2016, there were about 150 million pet dogs in china, about 100 million pet cats, and the pet industry market was promising and growing at an alarming rate. In the area of pet consumption, the consumer population is young and has a high capacity for continuous consumption, spending between $1,000 and $3,000 annually on pets, representing 32 per cent of the total number of pets, between $3,000 and $5,000 annually on pets, accounting for 19 per cent of the total number of pets, and between $5,000 and $10,000 annually, accounting for 29 per cent of the total number of pets. As a result, the potential for pet development in the chinese market is enormous, the potential for industrial development is alarming, and the consumer population will be booming. Based on good market prospects, after two years of detailed market research and preparation, kubong science and technology has been promoting the milos pet chain association project throughout the country, and detailed planning of the project has been undertaken and a detailed milos brand extension programme has been developed。