In november 2014, the king of fruits was born; on 23 november 2014, the king of fruits south lawn was opened; and on 23 december 2014, the king of fruits grand crossings was opened; on 23 january 2015, the city of vegetables went online; on 5 february 2015, wang yubei's shop opened. The poaching fruit king consolidates the resource advantages of many powerful orchards and producers around the world at present, adopting direct supply channels, and significantly reduces the cost of products, such as imported national fruit-producing nuts and thousands of domestic and international recreational foods. From the very beginning, the king of fruits brands combined fruit with science and health care, insisting on the value of intellectual excellence not only in the near perfecting of product pursuits, but also in health and nutrition, but also in the idea of providing a quality of life, combining modern fashion with balanced nutrition. As the standard of living of modern people is rising, rich diseases become the dominant part of the population’s disease, and after a study by a team of specialized consultants from the united states federal government, it is recommended that americans should eat more than five fruits a day to avoid diseases caused by obesity. High-end fruits are selected with a combination of nutritionally appropriate food programmes, which form a combination of troupe boxes for modern nutrition, such as those for children, those for white and thin, those for high blood resin conservation and those for pregnant women. Each fruit, after at least three artificially selected processes, ensures its quality, appearance and size in general. The fruit king broke the “kg” pattern of fruit supply and replaced it with a box of fruit, each box, with a different type of fruit, and the customer purchased a nutritionally integrated fruit package, which allows for the selection of different sets of food for different people. In this way, the customer purchases from “selection for better quality fruit” to “selection for a package fit for his/her body”. In the view of the executive, this model will not only change the customer's experience of fruit shopping, but will also replace the traditional basket of fruit, which is an innovative age product。