1. Brand background and strength: founded in 2010 with more than a decade of teaching history. Headquarters location: in jiangsu nanjing. Membership: the number of national integrated schools now stands at over 400, demonstrating strong brand influence and market expansion. Teacher strength: the curriculum development and development team consists of members of the chinese association of hard letters and book law, members of the committee on normative texts and senior lecturers of the national normative vocabulary, among others, with a professional level of teaching and extensive practical experience. Ii. Curriculum system and specialty system: the rigorous ink calligraphy curriculum covers the initial calligraphy course for pre-school children, the basic course on hard writing for young people, the upgrading course on hard writing for young people, the basic course on soft writing for young people, the basic course on writing and writing for adults, etc., and comprehensively meets the learning needs of different age groups and levels of calligraphy. Teaching features: science systems: aesthetic training methods for science systems to enhance aesthetic skills of students; creative thinking training to stimulate imagination and creativity. It is interesting to use the 5m pedagogy to make the curriculum interesting, to bring it closer to life, to lower the learning threshold and to increase the interest of students in learning. (b) harmonization of teaching materials: systematization of teaching materials, improvement of practice books, visualization of teaching materials, innovation of teaching tools, ensuring quality of teaching. Quick-impact: hard ink writing has a national patented “drive in ink” method, which, through four steps of training, fully addresses the issues of incorrect writing positions, ugly writing, slow writing, etc., which are quick and easy for students to understand. Iii. Business model and support business model: the strong ink book method is “in the form of a direct alliance”, i. E., by using it as a direct base to provide all aspects of operational support and services to the associated parties. Alliance support: site selection and fit-out: provide detailed site selection process and renovation programme guidance to ensure a geographically superior and uniform style of refurbishment for the associated schools. Market research and positioning: assistance in conducting market surveys to determine local market positioning and price targeting. Teacher training: provision of two teacher training places for seven days to ensure that each teacher has passed the skills test in hard ink and is on board. Operational guidance: provides all-round operational support to integrated schools, such as marketing campaigns, promotion programmes, distribution of products, advertising subsidies, etc., and helps them to start markets quickly and make profits. Iv. The achievements of the participants in marketing and influence: after more than a decade of teaching, the participants in hard ink writing have achieved excellent results and received several prizes, demonstrating their strength and effectiveness. Brand title: hard ink writing has good reputation and brand influence in the market and is well received and recognized by parents and students. Social recognition: the chinese calligraphy association also enjoys a high reputation and status within the industry as a combined branding for the practice of writing。