Uncle milk was established in 2014 to focus on breastfeeding and maternal and child health services. Through the digital platform for integration online and offline, uncle niu has developed a new business for 0-2 year-old mother and child services, focusing on private traffic, in-depth management of mom's users, and building a mother-to-child health service brand! On 11 april 2021, uncle niu opened the national regional direct caretaker association. As of 31 january 2022, 571650 people were enrolled in the “first milk of gold” project, implemented by uncle niu, and 135934 were served free of charge. The number of well-known individuals was 95358. At present, the number of pregnant mothers registered in shanghai is 65 per cent of the total number of births. There are 75 breast-milk shops, 651 full-time mentors, and 13,15713 post-natal services. Ps: an average of 100 square floors in a dairy shop, an average of 350,000 per month in a single store in shanghai and 1 million ...