Inter-cultural development co. Ltd. Is a fully funded subsidiary under the banner of beijing peng fei endeavour books ltd., founded in 1998 (now known as the national cultural enterprise 30, china's larger 500 enterprises group 2008, and the publishing media group "china's 500 value brands 2010" - phoenix one culture ltd., a subsidiary of phoenix publishing media group. The company's brand, "in between the lines", promotes the concept of "let's live the spirit", addresses urban youth and operates cultural leisure spaces that integrate books, coffee and gifts. Belencre is a complex cultural and leisure space for modern urban youth (ages 18-40), for the sale of books and department goods related to cultural life, in conjunction with coffee leisure and human sharing spaces, and for the creation of humanities and life. There are currently 13 branches in beijing, namely, tsun yun temple, te kungmen, san yuanhashi, central beauty, manshou road, fox search, green city, golden yansa, golden child's heart, carry centre, financial street, chinese trade, blue harbor. The chinese word "interline" in the words of leung jian wenty in the south, "a response to the new testament and poetry" in three words, "the wind is puking in the air and joo-yu is born in the words." the french name "belencre" comes from the french combination of bel and encre, meaning "beautiful ink". The business between words is based on the word, that is, the book, and it's more likely that it's out of the book carrier. In the words: wisdom, knowledge, humanities, heart, comfort. "refresh your mind." inter-brand positioning: providing classic books, creative department goods, coffee leisure and human culture salons for the well-informed sections of modern cities, building a spiritual home for urban people. In the words, the idea of an inter-line brand: working to create a comprehensible cultural leisure space in china and in the world as well as in zui that is popular to consumers, has a human face and a living beauty, and zui has a temperature。