The concept of brand theme: the concept of the theme: "emimy, fashionable pregnant woman, pride and self-confidence in a free, casual and perfect interpretation of pregnancy!" the concept of the main thrust: "fashion pregnant woman wears one, style, leisure, nature, walking on the top of fashion." 2. The target population is "after 80" for fashion, self-confident mothers, with a focus on quality of life and taste and a certain capacity for consumption. Quality orientation: 1 and paragraph 1: fashioning of pregnant women, reflecting the beauty curve of pregnancy. Colors: capture popular colours and fashion trends in the dress industry for pregnant women. 3. Layout: implementation of an advanced cad layout system with high accuracy and accurate release codes. Fabrics: 5 mass tests (fibrous content, nails, decomposable aromatics, coagulation, ph)5. Production: product layer clearances, rigorous testing. Regional general agent, with more than three years of experience in clothing operations, with extensive marketing promotion, operation and shop management, staff training experience, sound marketing networks, compliance with headquarters operating regulations, compliance with laws and regulations, good reputation, brand bond: 10,000 yuan. The first batch of purchases could not be less than 30,000 yuan. • refurbishment support: provide a unified brand image and a shop design. Advertising support: a certain amount of advertising support is provided annually to agents. Training support: provision of shop management information: product manual, guidebook, etc.; regular training sessions for shop staff. Extension support: regular roll-out of end-of-service outreach activities, including marketing of new products and promotion of festivals. After-sale services: the company provides a well-developed and efficient after-sales service to the affiliated parties. For every vendor, we have an exclusive system of accountability, timely communication with customers, understanding what the market needs to achieve the future