In an effort to develop mainland chinese markets, the hong kong group formally established a management headquarters in hunan changsha in 2005 and empowered the beautiful self-made (international) institution, china's headquarters, to assume full responsibility for the authorization and marketing of the "better self-made" brand in the chinese district. Building on the geographical advantages of hong kong's international free trade ports, the company uses the core european bio-application technology and brand management wisdom to provide high-quality natural personal maintenance, health-care raw materials and beauty counselling and education services to a wide range of consumers. "beautiful self-creation" of china's headquarters, with its mission to develop the chinese market, follows the brand management style of jin jie international and aims at long-term brand development, using the most rigorous licensing chain model today. The centralization of procurement, computer networking, standardization of operations, integration of distribution and image unification were achieved, and through the power of the chain, a system of super-personal maintenance of diy stores was established in china and the asia-pacific region. After more than a decade of development in china, "better self-made" has become accepted and accepted by chinese consumers, and three logistics distribution centres and nearly 300 licensed theme stores have been opened throughout the country, with a growing system of licensing chains. So far, "better self-made" in china has become an example of a popular private diy theme store licensing model。