Honda, the new continent, was established in 2001 with funding from the new continent equity investment company ltd., honda technical research industry corporation, japan, and honda technology research industry (china) investment company ltd., with a registered funding of $129 million, each of which represents 50 per cent of the shares of the two parties. There is a storage production base with an annual capacity of 900,000 total vehicles and engines. Honda, on the new continent, is committed to the development, production, marketing and servicing of motorcycles and electric vehicle products. The corporate concept of "respect for human beings, three pleasures" has been established, focusing on the development, production of low-emission, high-technology added environmentally friendly motorcycles, electric motor vehicles, with a firm commitment to science and technology for the benefit of society and to contribute to the improvement of the human environment. To date, honda on the new continent has introduced various motorcycles and electric vehicles that incorporate honda's advanced technologies, including nss 350, cm300, ns125la, rx125, honda coss cub, ns110q, cbf190tr, dax e:, honda cub e: and s07. Accumulated sales of 16 million units and exports of more than 70 countries and territories. Of these, the today series re-sold more than 1. 5 million japanese cars, resulting in a single chinese export record. Honda on the new continent is uniquely charismatic in the business culture built and developed on the basis of "home culture". The plethora of corporate cultural events such as the festival of business culture and arts, staff sports events, group weddings, pro-family days, nhcs and improvement proposals have enhanced cohesion and generated creativity. It is the purpose of honda's development on the new continent to become a socially valuable business with a sense of presence that china and its world customers expect. The commitment of honda on the new continent to this goal is being documented by a genuine public good, such as the obligatory donation of blood, the donation of hope-building primary schools, the western greening initiative and the donation of disaster areas. In the new continent, honda has been awarded the titles of "high-tech enterprises", "100 companies in shanghai city", "national model workers' home", "shanghai city model for harmonious labour relations", "national customer satisfaction product", "china industrial industry leading companies", "high-quality service advanced units", "good brands of industry", "smart manufacturing advanced enterprises", "high-quality development advanced enterprises". Honda, the new continent, was assessed as the "green factory in jiangsu province" and the "directorate of the association of bicycle motor vehicles in jiangsu province"。