First, the brand background: in 2013, carl officially established the brand of a car, bringing in a powerful american and european children's car. Headquarters location: the china regional headquarters is located in the city of sa, governor of hunan, and is located in the city of changsha, in the building of rooms 311-314 of the founding valley industrial park, no. 568 chestland road, tianxico, changsha city. Brand positioning: children located in large shopping malls to enable chinese children to realize their f1 racing dream. Operating model direct camp model: carl's car is a direct camp, and nearly 60 malls across the country are located in shopping malls where children's areas are used as a popular engine for competing shopping centres. Future development: in the future, carl's drive-in ambition is to develop the car-carding, beach-drives that best fit for chinese kids, to develop the original toy of a mind-brainer, and to build a world-wide children's car park. At the same time, in cooperation with the country's top racing associations, the adult cardin, adult f1, land cruiser projects will be developed to enable every car-loving person to realize their dreams. Iii. Service content, carding experience: provision of carding experience services for children aged 2-12, ensuring that children enjoy the pleasure of driving in a safe environment through professional track design and safety measures. Training courses: professional training courses may also be offered to help children develop driving skills, resilience and exploration. (c) race events: regular events such as the children's cardin races, which stimulate children's sense of competition and teamwork. Market impact market response: carl has won a lot of parents and children's love with his innovative projects and high-quality services, and is now in full line, a popular engine that has been contested by major shopping centres. Brand impact: as one of the leading business players that best meets the needs of a child's business, carl's brand influence has grown and has become the country's champion in the field of children's kardin. In summary, karl is a brand that operates in a direct-camp model and focuses on providing cartin experience services for children aged 2-12. Its professional track design, high-quality services and rich competitions have won wide market recognition and appreciation。