Founded in october 1998, eastern baby-friendly is an educational institution specialized in critical stages of development education for children aged 0-6, with headquarters in beijing. Baby-friendly oriente is an authorized partner in china for the international educational organization, the pat national centre of the united states, and lamarze international. Eastern baby-friendly has its own research and development centre for mother and child, which provides early learning products development and training during pregnancy. Its 10-year cooperation with the institute of psychological studies of the chinese academy of sciences in developing the standards for the assessment of physical and mental development of children aged 0-6 (china) fills gaps in the area of physical and mental development assessment of children aged 0-6 in china and provides assessment criteria, diagnostic indicators and an analytical basis for families, early learning institutions, specialized evaluation bodies and relevant workers in china. Eastern baby-friendly is the first educational institution in the country to introduce the concept of a market for the breakdown of early education between the ages of 0 and 3, and is a pioneer in early education in china. The eastern baby-friendly model of early education for 3-month-olds and mixed-age infants has developed a system of interactive early learning products for families with bears that cater to the needs of the monthly growth education for 0-36-month-olds in 6 stages, 9 major categories and 31 interactive early-learning courses for children aged 0-3 years in china. Eastern baby-friendly helps children grow up 100 per cent in critical periods, giving parents 100 per cent of their child-and-child time. Together with the parents of the world, the cradle of growth is being promoted, bringing care to every chinese family and giving every child in china a bright start。